The Importance of Having a Strong Personal Brand

My wife, Barbara, asked me recently why it was so important to have a strong personal brand on social media.

Among other things, I told her that you can’t be in front of people in real life, IRL, all the time, but you can be in front of them and heard by them almost all the time on #socialmedia.

So you want to share content online on a steady, continuous basis that is a positive, accurate reflection of who you are as both a professional and a human being.

I had a lot more to say about the topic, of course. Here’s my answer to Barbara’s question in its entirety…

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