I’m pleased to announce that the New England Direct Marketing Association has just launched a blog to help promote its upcoming conference, NEDMA ’06, It’s a Brave New World. And, in addition to my position as co-chair of the conference, I couldn’t be more excited – or, some might say, fanatical – to be taking on the responsibilities of moderating this blog.
Yes, like any blog, it’ll be a labor of love for all involved, but the truth is that using a blog as an online propagation tool should almost be a requirement for anyone staging a major conference amidst today’s new marketing landscape.
Not only will a blog enable NEDMA to post key news and information on the fly, but it’ll also allow us to engage our different audiences – sponsors, exhibitors, speakers and attendees – early and often. The blog will work both ways, benefiting not just the senders but those on the receiving end, too.
As I wrote in my first post on the NEDMA conference blog:
“Yes, this is your conference. And this is your blog. As much as we’d like you to be a frequent visitor here (you can subscribe by entering your email address in the FeedBlitz box below), we also hope you’ll contribute to the conversation by giving us your honest feedback every now and then on everything conference-related. To do so, simply click on the comment link underneath the post of your choice and write to your heart’s content. It’s easy to do and will take just a few minutes of your time. By talking back to us in such a manner, you’ll be playing a significant role in helping us develop this blog into a community of like-minded direct marketers, people who not only enjoy what they do for a living, but who enjoy doing it with each other.”
And that’s really what a blog is all about, isn’t it? Bringing constituents — who, in this day and age, are increasingly stretched thin — together for a common cause.
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I enjoy reading ‘A New Marketing Commentator’. Keep up the good work!