As much as I’ve been using social media for business lately, copywriting — writing, period — has always been my stock in trade. Over the course of my career so far, I’ve written a countless number of direct mail packages, ads, brochures, inserts, flyers, web pages, emails and tweets for a multitude of both B2B and B2C clients.
I’ve written copy to help promote everything from business cards to books, healthcare to software, insurance coverage to investment advice, magazines to music, travel to tuxedos and much, much more.
I’ve also written copy to help dozens of charitable organizations raise funds. And honestly, as much as I enjoy writing about almost any product or service, some of the most satisfying writing I’ve done is included in my portfolio of nonprofit fundraising work.
Yes, there are many reasons why I like writing copy for nonprofits. Here are just three…
Three Reasons Why I Like Writing for Nonprofits
1. It puts life in perspective. The more you write copy about those who are less fortunate than you, the more you tend to count your own blessings. Writing copy for nonprofits helps me keep my priorities in order and learn not to take anything for granted.
2. It comes straight from the heart. You can’t write effective fundraising copy unless you care deeply about your client’s cause. It’s emotional. It’s real. It’s one of the best opportunities a copywriter will ever have to express his or her feelings on the job about some of life’s most important issues.
3. It makes a big difference. Whether it’s for a nonprofit or not, it feels good to connect with others in writing, to receive a favorable response to what you have to offer. But it’s especially rewarding to know that your copy is actually helping to change lives.
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I agree, there is definitely a humbling aspect to working with/coming in contact with nonprofits. Moving what is almost the “human” product, versus soap or financial services, just feels very right.