It was inevitable that both DIRECT and DM News would eventually establish a presence in the blogosphere, but what’s the chance of two of my favorite trade publications launching their own respective blogs just days apart?
As a dyed-in-the-wool direct marketer who just so happens to write a blog, I can’t help but be beside myself.
Yes, as if it wasn’t exciting enough to see that DIRECT was finally blogging on Wednesday, I almost fell off my chair when less than 24 hours later DM News announced that its blog was now “open for business.”
Of course, the near simultaneous debut of these two blogs is more than just a coincidence. Both promise to provide extensive, live coverage of DMA.05, The Direct Marketing Association’s Conference & Exhibition taking place this Saturday through next Wednesday in Atlanta, Georgia.
One of them, in fact, DIRECT’s DirectBuzz Blog, appears to have been created as a conference blog exclusively.
“Welcome to DirectBuzz,” says Ray Schultz in the blog’s first post,” our DMA05 conference blog. We’re starting today because we want to build up a head of steam and cause some trouble before we even get to Atlanta.”
On the other hand, the DM News Blog looks like it’s in it for the long haul with more than just conference talk.
“What do DMA*05, the U.S. Army and Jan Brady have in common? Nothing much except all are already mentioned in DM News’ newest venture: the DM News Blog,” writes Tad Clarke. “The blog is live today and features the musings of our crackerjack staff of reporters on the world of direct marketing and beyond.”
Regardless of their level of popularity over the course of the next week or so, here’s betting that both of these blogs will be around for a long time to come. Their publishers will learn very quickly what you and I already know – that once you’ve entered the blogosphere, there’s no turning back.
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