Trust is more valuable than ever today.
The more trust people have in you, the more likely they’ll be to support you.
But trust isn’t just handed to you, it’s earned.
You can’t earn trust hiding behind a logo, a tagline or even a bevy of quality products and services.
Not in 2020, you can’t.
You’ve got to put yourself out there, front and center.
Your audience needs to see you and hear from you.
They want you to listen to them and respond to them.
They want you to put a face on your brand, a face that can be counted on to be available and authentic.
Use social media to show that face.
Use social media to be human.
Use social media to earn trust.
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