Make people aware of what you have to offer.
That’s of the utmost importance in advertising.
If nobody knows about you, nobody is going to do business with you.
You have to call attention to yourself.
You have to build an audience for your products and services.
You have to get the word out.
Your brand name can help do that alone.
WHOOP, “the human performance company,” certainly stands out.
To say it’s a catchy name for a company would be an understatement.
Locational excellence can be a competitive advantage in business as well.
WHOOP’s 121,000 square-foot office space in Boston’s Kenmore Square is certainly conspicuous in its presence, especially with the huge sign on top of it and the spectacular promotional banner I saw across the front of the building the other day.
You can’t miss it if you’re passing through the neighborhood, which I just so happened to be doing last Monday along with some 30,000 other runners during the 128th Boston Marathon.
WHOOP, there it is, a perfect example of ridiculously awesome advertising in brand name and location alone.
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