Written by Bob Cargill, this blog, started in 2004, is a ridiculously awesome series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today.
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Meandering around campus at Northeastern University in Boston recently, I noticed the paw prints of the school's mascot, Paws, painted along the walkway, which made perfect sense to me. ...
Wait! What? Yes, it's true. Believe it or not, I went to church recently. The Franklin United Methodist Church to be exact. The same church I went to as a kid growing up in the ridiculou...
Many professional hockey fans will wear their favorite team's jersey, especially when they attend a game, like the scene I saw the other night when I was walking around outside the TD Ga...
I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton.
I've taken this route home, this train, the M...
In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics.
I start off by talking about how I'll be running the Boston Mar...
In this episode of my podcast (recorded on video), Bob Cargill's Marketing Show, I talk to social media strategist, UGC (User-Generated Content) creator and public speaker, Kris Bryant, ...
Spotify Wrapped from Spotify is ingenious marketing.
Users receive a ridiculously awesome visual presentation of the songs and artists they listened to most during the year. Along wi...
Be conspicuous in your presence on social media.
After all, you never know where your customers, clients, connections and contacts are going to show up on these online communication ...
Boloco, a chain of restaurants founded in Boston, offered free small bowls to its customers in three of its locations in the area the other day.
I saw the long line of people waiting...