Using Twitter Spaces in a College Classroom

Wait! What? You're not using Twitter Spaces yet? My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience. In hosting this S...

The Six Ps of Retail Marketing

There are four Ps of marketing...product, price, place and promotion. All are equally important. When it comes to retail marketing, though, there are two additional Ps, presentatio...

Social Media is Unique

If you're using social media the way you use your other marketing channels, you're making a big mistake. Social media marketing is a two-way street where you should be engaging with ...

The Importance of Engaging Your Audience

Do you know the song, We Will Rock You, by Queen? Of course, you know the song. It was written by Brian May for Queen's 1977 album, News of the World. It was featured in a great scene...

My Review of the Book, Feel Something by Patrick Timmons

In marketing, how do we build trust with our audience? In a word, empathy. We walk in their shoes. We see things from their perspective. We feel what they feel. In fact, being e...

The More Personal Branding, the Better

In a recent blog post, Mark Schaefer wrote about Five Things I Would Do Differently If I Were Starting Over, one of those things being to place "more intent on the personal brand." Th...

Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz

In this episode of the podcast, Bob Cargill's Marketing Show, I have a conversation with the multi-talented, super successful entrepreneur, Morissa Schwartz. We talk about the differ...

If I Were a CEO or CMO…

If I were a CEO or CMO, this is what I would do right now... Take every employee in my organization. Train every one of them to use social media. Ask them to use social media o...

My New Book, 20 Jobs, 20 Lessons, in a Nutshell

Over the course of the next few months, I'll be sharing quite a bit on social media about my forthcoming book, 20 Jobs, 20 Lessons, a memoir about my career in marketing so far. We're pu...