If I Were a CEO or CMO…

If I were a CEO or CMO, this is what I would do right now... Take every employee in my organization. Train every one of them to use social media. Ask them to use social media o...

My New Book, 20 Jobs, 20 Lessons, in a Nutshell

Over the course of the next few months, I'll be sharing quite a bit on social media about my forthcoming book, 20 Jobs, 20 Lessons, a memoir about my career in marketing so far. We're pu...

Reading, Writing, Arithmetic and Social Media

It used to be reading, writing and arithmetic. That's what was taught in grammar school. I think it should now be reading, writing, arithmetic and social media. I'm serious. Soc...

What Can You Do for Social Media?

What do you need to do to get social media to pay off for you? Sorry to disappoint, but it doesn't really work that way. It's what you need to do to make sure that social media pay...

If I Were a Business or Brand with the Budget…

If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf. They would cover everything that's going on behind...

New Belgium Brewing’s Torched Earth Ale

Would you ever make a good product into a bad product? Why would you do such a thing? Well, just ask New Belgium Brewing. They made Torched Earth ale, a bad-tasting beverage made w...

Fancy Like Walker Hayes

If you haven’t heard the Walker Hayes song, Fancy Like, I’d be surprised. It’s a huge hit for many reasons. It’s a fun, ridiculously awesome song, but it’s also a good lesson in the

Preach Like Chynna Phillips Baldwin

Preach like Chynna, Chynna Phillips Baldwin. Yes, she’s not just a super successful singer, she’s a huge hit on YouYube, too, with her ridiculously awesome series, California Preachin

Marketing, Social Media, Healthcare and Teaching with James Gardner

In this episode of my podcast, episode 134, I talk to fellow adjunct professor and marketing professional, James Gardner, for over an hour. While our conversation covered everything ...