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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Using Twitter Spaces in a College Classroom
Using Twitter Spaces in a College Classroom
05/15/2022
Wait! What? You're not using Twitter Spaces yet? My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience. In hosting this S...
The Six Ps of Retail Marketing
The Six Ps of Retail Marketing
05/07/2022
There are four Ps of marketing...product, price, place and promotion. All are equally important. When it comes to retail marketing, though, there are two additional Ps, presentatio...
Social Media is Unique
Social Media is Unique
04/14/2022
If you're using social media the way you use your other marketing channels, you're making a big mistake. Social media marketing is a two-way street where you should be engaging with ...
The Importance of Engaging Your Audience
The Importance of Engaging Your Audience
03/26/2022
Do you know the song, We Will Rock You, by Queen? Of course, you know the song. It was written by Brian May for Queen's 1977 album, News of the World. It was featured in a great scene...
My Review of the Book, Feel Something by Patrick Timmons
My Review of the Book, Feel Something by Patrick Timmons
03/04/2022
In marketing, how do we build trust with our audience? In a word, empathy. We walk in their shoes. We see things from their perspective. We feel what they feel. In fact, being e...
The More Personal Branding, the Better
The More Personal Branding, the Better
02/20/2022
In a recent blog post, Mark Schaefer wrote about Five Things I Would Do Differently If I Were Starting Over, one of those things being to place "more intent on the personal brand." Th...
Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz
Entrepreneurship, Technology, Marketing and Social Media with Morissa Schwartz
01/29/2022
In this episode of the podcast, Bob Cargill's Marketing Show, I have a conversation with the multi-talented, super successful entrepreneur, Morissa Schwartz. We talk about the differ...
If I Were a CEO or CMO…
If I Were a CEO or CMO…
01/18/2022
If I were a CEO or CMO, this is what I would do right now... Take every employee in my organization. Train every one of them to use social media. Ask them to use social media o...
My New Book, 20 Jobs, 20 Lessons, in a Nutshell
My New Book, 20 Jobs, 20 Lessons, in a Nutshell
01/08/2022
Over the course of the next few months, I'll be sharing quite a bit on social media about my forthcoming book, 20 Jobs, 20 Lessons, a memoir about my career in marketing so far. We're pu...

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