Written by Bob Cargill, this blog, started in 2004, is a ridiculously awesome series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today.
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In June of 2022, I published my professional autobiography, 20 Jobs, 20 Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media.
In January of 2025, I'm publishing t...
In this episode of my podcast, Bob Cargill's Marketing Show, I catch you up on some of what I've been doing the last few months, including teaching marketing at two universities in Bosto...
Can you believe it?
That's an actual headline on musicradar.com on November 14, 2024. And I've seen that same story elsewhere, too. It's making the rounds because it's a very big deal...
You might call it a chair. Or a bench.
In 2024, when it's right in front of a store, I would call it a selfie station.
I would call it brilliant.
I would call it an opportuni...
Come one, come all. Come to Bob Cargill's Marketing Road Show, an exhilarating, enlightening half-day conference on the latest trends, techniques and technologies in marketing and social...
Think of your favorite movie star, rockstar or superstar athlete.
What comes to mind?
What's your impression of them?
That's their reputation. That's their personal brand.
...
I have no idea how many new commercial developments are built in Boston every year, and I hardly know the names of any of them, but I know quite a bit about this big, new office, hotel and r...
Am I a bad person?
That's the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, "Winning Isn't for Everyone."
Am I a bad person?
In this ad, he's...
What's the next best thing to actually being there, seeing Noah Kahan live in concert? Watching his show live via the TourGigs livestream.
Seriously.
For less than $20, I joined th...