Why You Should Make Social Media a Priority

A new fire chief just took the helm in town, and one of his top priorities is to strengthen the department's social media presence. Now that got my attention, not to mention my kudos a...

A Winning Experiential Marketing Activation from Bank of America

From a brand strategy standpoint, ‪Bank of America‬ executed a textbook example of experiential marketing at the Boston Marathon Expo at the Hynes Convention Center in Boston recently. T

Episode 196 of Bob Cargill’s Marketing Show (Podcast) – Conversational Marketing, Podcasting and More with Casey Cheshire

In a recent episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces ...

Social Media is a Team Sport

Brands, businesses, professionals, people - listen up! 📣 If you're only relying on your official company accounts to carry the weight of your social media presence, you're missing ou

The World Revolves Around You – Yes, You!

I couldn't help but be incredibly intrigued by an ad on TV I saw recently that boldly declared, "The world revolves around you." This ad caught my undivided attention because, growin...

The Audiobook Version of the Book about My Career

In June of 2022, I published my professional autobiography, 20 Jobs, 20 Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. In January of 2025, I'm publishing t...

Episode 194 of Bob Cargill’s Marketing Show (Podcast) – Teaching, Running, ElevenLabs, Rustic Marlin and More

In this episode of my podcast, Bob Cargill's Marketing Show, I catch you up on some of what I've been doing the last few months, including teaching marketing at two universities in Bosto...

Everybody is Putting on a Show Nowadays

Can you believe it? That's an actual headline on musicradar.com on November 14, 2024. And I've seen that same story elsewhere, too. It's making the rounds because it's a very big deal...

Does Your Business Have Its Own Selfie Station?

You might call it a chair. Or a bench. In 2024, when it's right in front of a store, I would call it a selfie station. I would call it brilliant. I would call it an opportuni...