Be Conspicuous in Your Presence on Social Media

Be conspicuous in your presence on social media. After all, you never know where your customers, clients, connections and contacts are going to show up on these online communication ...

Treating Your Customers to Something Free

Boloco, a chain of restaurants founded in Boston, offered free small bowls to its customers in three of its locations in the area the other day. I saw the long line of people waiting...

Humble Leadership – A Chat With AMA Boston President Bob Cargill by Trevor Stasik

Humble Leadership - A Chat With AMA Boston President Bob Cargill by Trevor Stasik I had the pleasure of meeting with Bob Cargill recently. He was humble; kind yet authoritative, jus...

Carhartt: A Great Brand in More Ways Than One

Workwear. Work clothes. Work gear. All of the above is what Carhartt makes. All of it is very high quality and very popular. Popular because it is so good-looking and long-la...

The Dairy Queen Brand Extension

My wife, Barbara, and I recently had lunch recently with my mom at the same Dairy Queen in Bellingham, Massachusetts that my family went to back in the day. Only now it is a Dairy Queen ...

Attracting the Attention of your Audience

If you don't attract the attention of your audience in advertising and marketing, you won't have any customers and clients. It's that simple. And in this day and age, it's more diffi...

Be Like Kevin

Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He's a great performer and a great guy. But that's not why I want to talk about hi...

Making My Book with Maria Antonia Silva and Morgan Hume

In this episode of my podcast, Bob Cargill's Marketing Show, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book, Twenty Jobs, Twenty Lessons - a Long, Stran...

Hosting Live Conversations on Twitter Spaces in the Classroom

Big THANKS to NU Media's Sudha Mathana Gopalan for writing a ridiculously awesome article - which you can read here - on the Northeastern University College of Professional Studies gradu...