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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Carhartt: A Great Brand in More Ways Than One
Carhartt: A Great Brand in More Ways Than One
09/24/2022
Workwear. Work clothes. Work gear. All of the above is what Carhartt makes. All of it is very high quality and very popular. Popular because it is so good-looking and long-la...
The Dairy Queen Brand Extension
The Dairy Queen Brand Extension
09/03/2022
My wife, Barbara, and I recently had lunch recently with my mom at the same Dairy Queen in Bellingham, Massachusetts that my family went to back in the day. Only now it is a Dairy Queen ...
Attracting the Attention of your Audience
Attracting the Attention of your Audience
08/13/2022
If you don't attract the attention of your audience in advertising and marketing, you won't have any customers and clients. It's that simple. And in this day and age, it's more diffi...
Be Like Kevin
Be Like Kevin
07/28/2022
Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He's a great performer and a great guy. But that's not why I want to talk about hi...
Making My Book with Maria Antonia Silva and Morgan Hume
Making My Book with Maria Antonia Silva and Morgan Hume
07/17/2022
In this episode of my podcast, Bob Cargill's Marketing Show, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book, Twenty Jobs, Twenty Lessons - a Long, Stran...
Hosting Live Conversations on Twitter Spaces in the Classroom
Hosting Live Conversations on Twitter Spaces in the Classroom
06/28/2022
Big THANKS to NU Media's Sudha Mathana Gopalan for writing a ridiculously awesome article - which you can read here - on the Northeastern University College of Professional Studies gradu...
My New Book is Available NOW on Amazon
My New Book is Available NOW on Amazon
06/17/2022
My new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, is available NOW in the Amazon Kindle Store here. It is a story for yo...
Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media
Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media
05/19/2022
Adjunct professor, marketing consultant, social media specialist and copywriter, Bob Cargill, has written and published a new book called Twenty Jobs, Twenty Lessons – a Long, Strange Career
Using Twitter Spaces in a College Classroom
Using Twitter Spaces in a College Classroom
05/15/2022
Wait! What? You're not using Twitter Spaces yet? My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience. In hosting this S...

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