A Great Sign for Lyrik Back Bay in Boston

I have no idea how many new commercial developments are built in Boston every year, and I hardly know the names of any of them, but I know quite a bit about this big, new office, hotel and r...

Nike’s Great, New Ad, “Winning Isn’t for Everyone”

Am I a bad person? That's the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, "Winning Isn't for Everyone." Am I a bad person? In this ad, he's...

Noah Kahan at Fenway Park: Epic Show, Epic Livestream

What's the next best thing to actually being there, seeing Noah Kahan live in concert? Watching his show live via the TourGigs livestream. Seriously. For less than $20, I joined th...

You Are A Rock Star

Students and colleagues, family and friends, neighbors and even complete strangers, everyone should know what it feels like to be a rock star, and that includes you. To feel like a r...

Episode 187 of Bob Cargill’s Marketing Show (Podcast)

In this episode of my podcast, Bob Cargill's Marketing Show (initially recorded live on Instagram), I talk about several different news stories having to do with marketing and social med...

Don’t Get Lost in the Social Media Shuffle

On social media, you want to achieve a high degree of quality with the content you share there. That should go without saying. But without sharing a relatively large quantity of conte...

WHOOP, There It Is

Make people aware of what you have to offer. That's of the utmost importance in advertising. If nobody knows about you, nobody is going to do business with you. You have to ca...

Opinion: What UNH’s Ending of Journalism Major Says about Social Media

I heard recently that the University of New Hampshire was going to be ending its journalism major soon. This wasn't news to me, not at all. I started my blog in 2004, and frankly I...

Personal Branding: Encourage People to Take Pictures of You

A great way of getting the word out about what you have to offer your community is to have someone else do it for you. That's one reason why it's so easy for celebrities to grow their p...