Ridiculously Awesome Branding by Northeastern University

Meandering around campus at Northeastern University in Boston recently, I noticed the paw prints of the school's mascot, Paws, painted along the walkway, which made perfect sense to me. ...

Using Social Media to Spread the Word

Wait! What? Yes, it's true. Believe it or not, I went to church recently. The Franklin United Methodist Church to be exact. The same church I went to as a kid growing up in the ridiculou...

Getting Customers to Wear Your Brand

Many professional hockey fans will wear their favorite team's jersey, especially when they attend a game, like the scene I saw the other night when I was walking around outside the TD Ga...

Making It a Pleasure, Not a Pain, for Your Customers and Clients

I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton. I've taken this route home, this train, the M...

Social Media, Samuel Adams and More

In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics. I start off by talking about how I'll be running the Boston Mar...

How to Crush It on Social Media with Kris Bryant

In this episode of my podcast (recorded on video), Bob Cargill's Marketing Show, I talk to social media strategist, UGC (User-Generated Content) creator and public speaker, Kris Bryant, ...

Spotify Wrapped is Ingenious Marketing

Spotify Wrapped from Spotify is ingenious marketing. Users receive a ridiculously awesome visual presentation of the songs and artists they listened to most during the year. Along wi...

Be Conspicuous in Your Presence on Social Media

Be conspicuous in your presence on social media. After all, you never know where your customers, clients, connections and contacts are going to show up on these online communication ...

Treating Your Customers to Something Free

Boloco, a chain of restaurants founded in Boston, offered free small bowls to its customers in three of its locations in the area the other day. I saw the long line of people waiting...