The Importance of Having a Strong Personal Brand

My wife, Barbara, asked me recently why it was so important to have a strong personal brand on social media. Among other things, I told her that you can't be in front of people in rea...

Staying in Touch Through Social Media

Back in the day, growing up in the ridiculously awesome town of Franklin, Massachusetts, I was so lucky to have so many friends. It felt like I knew everybody in town. Of course, I...

What My Northeastern University Students Have to Say about Social Media

After our Social Media and Brand Strategy Implementation class at Northeastern University in Boston recently, a few of my Northeastern College of Professional Studies students and I reco...

Teaching, PR, Inspirational Stories and More with Kim Ring

In this episode (Episode 173) of my podcast, Bob Cargill's Marketing Show, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Comm...

Ridiculously Awesome Branding by Northeastern University

Meandering around campus at Northeastern University in Boston recently, I noticed the paw prints of the school's mascot, Paws, painted along the walkway, which made perfect sense to me. ...

Using Social Media to Spread the Word

Wait! What? Yes, it's true. Believe it or not, I went to church recently. The Franklin United Methodist Church to be exact. The same church I went to as a kid growing up in the ridiculou...

Getting Customers to Wear Your Brand

Many professional hockey fans will wear their favorite team's jersey, especially when they attend a game, like the scene I saw the other night when I was walking around outside the TD Ga...

Making It a Pleasure, Not a Pain, for Your Customers and Clients

I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton. I've taken this route home, this train, the M...

Social Media, Samuel Adams and More

In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics. I start off by talking about how I'll be running the Boston Mar...