Home slider

iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

If I Were a Business or Brand with the Budget…
If I Were a Business or Brand with the Budget…
11/20/2021
If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf. They would cover everything that's going on behind...
New Belgium Brewing’s Torched Earth Ale
New Belgium Brewing’s Torched Earth Ale
11/04/2021
Would you ever make a good product into a bad product? Why would you do such a thing? Well, just ask New Belgium Brewing. They made Torched Earth ale, a bad-tasting beverage made w...
Fancy Like Walker Hayes
Fancy Like Walker Hayes
10/15/2021
If you haven’t heard the Walker Hayes song, Fancy Like, I’d be surprised. It’s a huge hit for many reasons. It’s a fun, ridiculously awesome song, but it’s also a good lesson in the
Preach Like Chynna Phillips Baldwin
Preach Like Chynna Phillips Baldwin
09/28/2021
Preach like Chynna, Chynna Phillips Baldwin. Yes, she’s not just a super successful singer, she’s a huge hit on YouYube, too, with her ridiculously awesome series, California Preachin
Marketing, Social Media, Healthcare and Teaching with James Gardner
Marketing, Social Media, Healthcare and Teaching with James Gardner
09/05/2021
In this episode of my podcast, episode 134, I talk to fellow adjunct professor and marketing professional, James Gardner, for over an hour. While our conversation covered everything ...
Authenticity on Social Media
Authenticity on Social Media
08/28/2021
Authenticity on social media is so very important. If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to kee...
How to Satisfy a Dissatisfied Customer
How to Satisfy a Dissatisfied Customer
08/12/2021
How do you satisfy a dissatisfied customer? Ask Norm Laviolette, CEO of Laugh Boston. He knows. He demonstrated recently what a business should do when a customer complains. He ...
Jump on the Social Media Bandwagon Before It’s Too Late
Jump on the Social Media Bandwagon Before It’s Too Late
08/01/2021
Don’t fall behind. Jump on the social media bandwagon. It’s already a popular and prevalent communication channel, but it “will be the primary communication channel by 2024” if you ag
Marketing is Every Employee’s Job
Marketing is Every Employee’s Job
07/23/2021
I’ve always believed that every employee is a marketer to some extent, especially when it comes to using social media on behalf of his or her employer. Employees need education and e

Blogroll