Be Like Kevin

Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He's a great performer and a great guy. But that's not why I want to talk about hi...

Making My Book with Maria Antonia Silva and Morgan Hume

In this episode of my podcast, Bob Cargill's Marketing Show, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book, Twenty Jobs, Twenty Lessons - a Long, Stran...

Hosting Live Conversations on Twitter Spaces in the Classroom

Big THANKS to NU Media's Sudha Mathana Gopalan for writing a ridiculously awesome article - which you can read here - on the Northeastern University College of Professional Studies gradu...

My New Book is Available NOW on Amazon

My new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, is available NOW in the Amazon Kindle Store here. It is a story for yo...

Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media

Adjunct professor, marketing consultant, social media specialist and copywriter, Bob Cargill, has written and published a new book called Twenty Jobs, Twenty Lessons – a Long, Strange Career

Using Twitter Spaces in a College Classroom

Wait! What? You're not using Twitter Spaces yet? My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience. In hosting this S...

The Six Ps of Retail Marketing

There are four Ps of marketing...product, price, place and promotion. All are equally important. When it comes to retail marketing, though, there are two additional Ps, presentatio...

Social Media is Unique

If you're using social media the way you use your other marketing channels, you're making a big mistake. Social media marketing is a two-way street where you should be engaging with ...

The Importance of Engaging Your Audience

Do you know the song, We Will Rock You, by Queen? Of course, you know the song. It was written by Brian May for Queen's 1977 album, News of the World. It was featured in a great scene...