Written by Bob Cargill, this blog, started in 2004, is a ridiculously awesome series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today.
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Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He's a great performer and a great guy. But that's not why I want to talk about hi...
In this episode of my podcast, Bob Cargill's Marketing Show, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book, Twenty Jobs, Twenty Lessons - a Long, Stran...
Big THANKS to NU Media's Sudha Mathana Gopalan for writing a ridiculously awesome article - which you can read here - on the Northeastern University College of Professional Studies gradu...
My new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, is available NOW in the Amazon Kindle Store here.
It is a story for yo...
Adjunct professor, marketing consultant, social media specialist and copywriter, Bob Cargill, has written and published a new book called Twenty Jobs, Twenty Lessons – a Long, Strange Career
Wait! What? You're not using Twitter Spaces yet?
My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience.
In hosting this S...
There are four Ps of marketing...product, price, place and promotion.
All are equally important.
When it comes to retail marketing, though, there are two additional Ps, presentatio...
If you're using social media the way you use your other marketing channels, you're making a big mistake.
Social media marketing is a two-way street where you should be engaging with ...
Do you know the song, We Will Rock You, by Queen?
Of course, you know the song. It was written by Brian May for Queen's 1977 album, News of the World. It was featured in a great scene...