Written by Bob Cargill, this blog, started in 2004, is a ridiculously awesome series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today.
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Make people aware of what you have to offer.
That's of the utmost importance in advertising.
If nobody knows about you, nobody is going to do business with you.
You have to ca...
I heard recently that the University of New Hampshire was going to be ending its journalism major soon.
This wasn't news to me, not at all.
I started my blog in 2004, and frankly I...
A great way of getting the word out about what you have to offer your community is to have someone else do it for you.
That's one reason why it's so easy for celebrities to grow their p...
It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes.
It's another thing - and it's a big thing, too ...
Having a strong personal brand as an employee can benefit your employer in more ways than one.
For starters, the fact that you are so active on social media means that you have the di...
I tell the students in my college classrooms that they are all going to graduate with similar grades, degrees, credentials, honors, etc.
So how are they going to stand out among the c...
Do you know Ryan LaPerle?
If you live in the Boston area, you may know him without knowing you know him.
If you ever go to Faneuil Hall Marketplace, you've probably seen him performi...
Coach Prime.
Great football player and baseball player back in the day.
And now he's a great head college football coach at the University of Colorado Boulder.
He's a great pers...
My wife, Barbara, asked me recently why it was so important to have a strong personal brand on social media.
Among other things, I told her that you can't be in front of people in rea...