Written by Bob Cargill, this blog, started in 2004, is a ridiculously awesome series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today.
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Think of your favorite movie star, rockstar or superstar athlete.
What comes to mind?
What's your impression of them?
That's their reputation. That's their personal brand.
...
I have no idea how many new commercial developments are built in Boston every year, and I hardly know the names of any of them, but I know quite a bit about this big, new office, hotel and r...
Am I a bad person?
That's the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, "Winning Isn't for Everyone."
Am I a bad person?
In this ad, he's...
What's the next best thing to actually being there, seeing Noah Kahan live in concert? Watching his show live via the TourGigs livestream.
Seriously.
For less than $20, I joined th...
Students and colleagues, family and friends, neighbors and even complete strangers, everyone should know what it feels like to be a rock star, and that includes you.
To feel like a r...
In this episode of my podcast, Bob Cargill's Marketing Show (initially recorded live on Instagram), I talk about several different news stories having to do with marketing and social med...
On social media, you want to achieve a high degree of quality with the content you share there. That should go without saying.
But without sharing a relatively large quantity of conte...
Make people aware of what you have to offer.
That's of the utmost importance in advertising.
If nobody knows about you, nobody is going to do business with you.
You have to ca...