Written by Bob Cargill, this blog, started in 2004, is a ridiculously awesome series of insightful, candid commentaries on the trends, developments, topics and issues that are on the minds of marketers today.
Most Recent Blog Posts.
Stay up-to-date on the latest in marketing, social media and much more.
My wife, Barbara, asked me recently why it was so important to have a strong personal brand on social media.
Among other things, I told her that you can't be in front of people in rea...
Back in the day, growing up in the ridiculously awesome town of Franklin, Massachusetts, I was so lucky to have so many friends.
It felt like I knew everybody in town.
Of course, I...
After our Social Media and Brand Strategy Implementation class at Northeastern University in Boston recently, a few of my Northeastern College of Professional Studies students and I reco...
In this episode (Episode 173) of my podcast, Bob Cargill's Marketing Show, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Comm...
Meandering around campus at Northeastern University in Boston recently, I noticed the paw prints of the school's mascot, Paws, painted along the walkway, which made perfect sense to me. ...
Wait! What? Yes, it's true. Believe it or not, I went to church recently. The Franklin United Methodist Church to be exact. The same church I went to as a kid growing up in the ridiculou...
Many professional hockey fans will wear their favorite team's jersey, especially when they attend a game, like the scene I saw the other night when I was walking around outside the TD Ga...
I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton.
I've taken this route home, this train, the M...
In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics.
I start off by talking about how I'll be running the Boston Mar...