Bob Cargill’s Marketing Road Show on November 8, 2024 (1-8 PM)

Come one, come all. Come to Bob Cargill's Marketing Road Show, an exhilarating, enlightening half-day conference on the latest trends, techniques and technologies in marketing and social...

What’s Your Personal Brand?

Think of your favorite movie star, rockstar or superstar athlete. What comes to mind? What's your impression of them? That's their reputation. That's their personal brand. ...

A Great Sign for Lyrik Back Bay in Boston

I have no idea how many new commercial developments are built in Boston every year, and I hardly know the names of any of them, but I know quite a bit about this big, new office, hotel and r...

Nike’s Great, New Ad, “Winning Isn’t for Everyone”

Am I a bad person? That's the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, "Winning Isn't for Everyone." Am I a bad person? In this ad, he's...

Noah Kahan at Fenway Park: Epic Show, Epic Livestream

What's the next best thing to actually being there, seeing Noah Kahan live in concert? Watching his show live via the TourGigs livestream. Seriously. For less than $20, I joined th...

You Are A Rock Star

Students and colleagues, family and friends, neighbors and even complete strangers, everyone should know what it feels like to be a rock star, and that includes you. To feel like a r...

Episode 187 of Bob Cargill’s Marketing Show (Podcast)

In this episode of my podcast, Bob Cargill's Marketing Show (initially recorded live on Instagram), I talk about several different news stories having to do with marketing and social med...

Don’t Get Lost in the Social Media Shuffle

On social media, you want to achieve a high degree of quality with the content you share there. That should go without saying. But without sharing a relatively large quantity of conte...

WHOOP, There It Is

Make people aware of what you have to offer. That's of the utmost importance in advertising. If nobody knows about you, nobody is going to do business with you. You have to ca...