Social Media, Samuel Adams and More

In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics. I start off by talking about how I'll be running the Boston Mar...

How to Crush It on Social Media with Kris Bryant

In this episode of my podcast (recorded on video), Bob Cargill's Marketing Show, I talk to social media strategist, UGC (User-Generated Content) creator and public speaker, Kris Bryant, ...

Spotify Wrapped is Ingenious Marketing

Spotify Wrapped from Spotify is ingenious marketing. Users receive a ridiculously awesome visual presentation of the songs and artists they listened to most during the year. Along wi...

Be Conspicuous in Your Presence on Social Media

Be conspicuous in your presence on social media. After all, you never know where your customers, clients, connections and contacts are going to show up on these online communication ...

Treating Your Customers to Something Free

Boloco, a chain of restaurants founded in Boston, offered free small bowls to its customers in three of its locations in the area the other day. I saw the long line of people waiting...

Humble Leadership – A Chat With AMA Boston President Bob Cargill by Trevor Stasik

Humble Leadership - A Chat With AMA Boston President Bob Cargill by Trevor Stasik I had the pleasure of meeting with Bob Cargill recently. He was humble; kind yet authoritative, jus...

Carhartt: A Great Brand in More Ways Than One

Workwear. Work clothes. Work gear. All of the above is what Carhartt makes. All of it is very high quality and very popular. Popular because it is so good-looking and long-la...

The Dairy Queen Brand Extension

My wife, Barbara, and I recently had lunch recently with my mom at the same Dairy Queen in Bellingham, Massachusetts that my family went to back in the day. Only now it is a Dairy Queen ...

Attracting the Attention of your Audience

If you don't attract the attention of your audience in advertising and marketing, you won't have any customers and clients. It's that simple. And in this day and age, it's more diffi...