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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Rock It On Social Media Like Ryan LaPerle
Rock It On Social Media Like Ryan LaPerle
10/26/2023
Do you know Ryan LaPerle? If you live in the Boston area, you may know him without knowing you know him. If you ever go to Faneuil Hall Marketplace, you've probably seen him performi...
Coach Prime – A Great Football Coach, A Great Personal Brand
Coach Prime – A Great Football Coach, A Great Personal Brand
09/28/2023
Coach Prime. Great football player and baseball player back in the day. And now he's a great head college football coach at the University of Colorado Boulder. He's a great pers...
The Importance of Having a Strong Personal Brand
The Importance of Having a Strong Personal Brand
08/28/2023
My wife, Barbara, asked me recently why it was so important to have a strong personal brand on social media. Among other things, I told her that you can't be in front of people in rea...
Staying in Touch Through Social Media
Staying in Touch Through Social Media
08/03/2023
Back in the day, growing up in the ridiculously awesome town of Franklin, Massachusetts, I was so lucky to have so many friends. It felt like I knew everybody in town. Of course, I...
What My Northeastern University Students Have to Say about Social Media
What My Northeastern University Students Have to Say about Social Media
07/04/2023
After our Social Media and Brand Strategy Implementation class at Northeastern University in Boston recently, a few of my Northeastern College of Professional Studies students and I reco...
Teaching, PR, Inspirational Stories and More with Kim Ring
Teaching, PR, Inspirational Stories and More with Kim Ring
06/13/2023
In this episode (Episode 173) of my podcast, Bob Cargill's Marketing Show, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Comm...
Ridiculously Awesome Branding by Northeastern University
Ridiculously Awesome Branding by Northeastern University
05/15/2023
Meandering around campus at Northeastern University in Boston recently, I noticed the paw prints of the school's mascot, Paws, painted along the walkway, which made perfect sense to me. ...
Using Social Media to Spread the Word
Using Social Media to Spread the Word
04/13/2023
Wait! What? Yes, it's true. Believe it or not, I went to church recently. The Franklin United Methodist Church to be exact. The same church I went to as a kid growing up in the ridiculou...
Getting Customers to Wear Your Brand
Getting Customers to Wear Your Brand
03/25/2023
Many professional hockey fans will wear their favorite team's jersey, especially when they attend a game, like the scene I saw the other night when I was walking around outside the TD Ga...

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