Fancy Like Walker Hayes

If you haven’t heard the Walker Hayes song, Fancy Like, I’d be surprised. It’s a huge hit for many reasons. It’s a fun, ridiculously awesome song, but it’s also a good lesson in the

Preach Like Chynna Phillips Baldwin

Preach like Chynna, Chynna Phillips Baldwin. Yes, she’s not just a super successful singer, she’s a huge hit on YouYube, too, with her ridiculously awesome series, California Preachin

Marketing, Social Media, Healthcare and Teaching with James Gardner

In this episode of my podcast, episode 134, I talk to fellow adjunct professor and marketing professional, James Gardner, for over an hour. While our conversation covered everything ...

Authenticity on Social Media

Authenticity on social media is so very important. If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to kee...

How to Satisfy a Dissatisfied Customer

How do you satisfy a dissatisfied customer? Ask Norm Laviolette, CEO of Laugh Boston. He knows. He demonstrated recently what a business should do when a customer complains. He ...

Jump on the Social Media Bandwagon Before It’s Too Late

Don’t fall behind. Jump on the social media bandwagon. It’s already a popular and prevalent communication channel, but it “will be the primary communication channel by 2024” if you ag

Marketing is Every Employee’s Job

I’ve always believed that every employee is a marketer to some extent, especially when it comes to using social media on behalf of his or her employer. Employees need education and e

Five Quick Marketing Tips from My Podcast

#1 #2 #3 #4 #5

PR and Corporate Communications with Maura FitzGerald

In this episode of Bob Cargill's Marketing Show, Episode 131, I talk to Maura FitzGerald, Co-Founder and Partner at V2 Communications, a Boston-based public relations and digital communi...