Month: February 2005

If you don't wear one yourself, chances are someone you know wears one of the Lance Armstrong Foundation's yellow LIVESTRONG wristbands – after all, 33 million of them have already been distributed by this nonprofit organization dedicated to cancer prevention and survivorship.But yellow isn’t the only color people – on behalf of their favorite charities – are wearing on their wrists these days.Indeed, the phenomenal, overwhelming success the Lance Armstrong Foundation has had with yellow wristbands has caused nonprofits everywhere to sit up, take notice and adopt the very same idea, launching fundraising campaigns of their own around colored silicone rubber wristbands that symbolize their respective causes.For instance, fans of the Boston Celtics can now demonstrate their support of their favorite basketball team by wearing a green, “I am a…

In the January/February 2005 issue of FundRaising Success magazine, Tim Burgess' column ("Because It Matters") explores "The Fundraising Landscape, Circa 2005," pointing out that “the smartest fundraisers are paying attention to what promises to be next in breakthrough fundraising trends, strategies and tactics that will revolutionize the way funds are raised in the years ahead.”“So get on board if you want to ride the coming surge of fundraising effectiveness,” writes Burgess, co-founder of the Domain Group, providing readers with a handful of great recommendations, including but not limited to the following:Diversify Your Channels (“Acquiring new donors is like managing your stock portfolio: Diversification is crucial to minimizing risk and maximizing return on investment.”)Bond With New Donors (“The biggest mistake nonprofits make is failing to pay close attention to new donors…