NEDMA Discusses “The Pros — and Pitfalls — of Blogging”
If there’s one thing I enjoy almost as much as blogging, it’s demystifying blogging to those who don’t quite understand – yet – the power of this self-publishing platform, so I can’t tell you how excited I am to announce that I’ll be moderating a panel discussion next month on “The Pros – and Pitfalls – of Blogging” for the New England Direct Marketing Association (NEDMA). This discussion will take place at the association’s monthly dinner meeting (which begins at 5:30 PM with a networking reception) on Thursday, January 19, at the Hilton Garden Inn, in Waltham, MA. Direct marketers should appreciate as much as any other communications professionals the importance of having an open, honest dialogue with their customers and prospects. There are many ways to carry on such…