17Jul 2022 by Bob Cargill
Making My Book with Maria Antonia Silva and Morgan Hume

Making My Book with Maria Antonia Silva and Morgan Hume

Blogging, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media
In this episode of my podcast, Bob Cargill's Marketing Show, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. Maria was the designer of the book and Morgan the editor. Both of them are recent graduates of Suffolk University in Boston, where I am an adjunct professor. I can't thank them enough for their skills, talent and support. To purchase your own copy of my new book via Amazon, click here.
Read More
19May 2022 by Bob Cargill
Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media

Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media

Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media
Adjunct professor, marketing consultant, social media specialist and copywriter, Bob Cargill, has written and published a new book called Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media. Based on his career in the marketing industry since 1983, this book, according to the author, is about marketing, advertising and social media, but also business in general. Cargill offers advice to readers on how to pivot in the face of a big obstacle, how to bounce back from defeat and how to succeed against the odds. “It is a story of climbing the corporate ladder only to fall. It is a story about ambition, determination, success and failure. It is a story for young professionals with bright futures ahead of them and senior-level…
Read More
08Oct 2020 by Bob Cargill

A Great Ad for a Great Cause

Advertising, Communications, Fundraising, Marketing, Restaurants
It’s a great ad for a great cause. But it’s much more than just an ad. It’s a fundraising campaign for small businesses and nonprofit organizations. It’s about the closing of Coogan's Restaurant in the Washington Heights neighborhood of New York City after some 35 years in business. Facebook put this ad together, pledging to match up to $100,000 of the funds raised as a result of this campaign. What particularly stands out to me about this spot is the riveting version of Gloria Gaynor's classic, mega-hit song, “I Will Survive,” sung by Swedish artist, Lykee Li, that accompanies it. See – and listen – for yourself here.
Read More
30Aug 2020 by Bob Cargill
I’m Running the 2020 Virtual Boston Marathon

I’m Running the 2020 Virtual Boston Marathon

Boston, Boston Marathon, Fundraising
I’m psyched. I’m in. I’m participating in the Boston Marathon Virtual Experience. Of course, the Boston Marathon was cancelled this year due to the pandemic. Those of us who were entered to run this historic race were disappointed, but we totally understood. There was no way the race could have been held given the coronavirus crisis. The Boston Athletic Association (BAA) came up with a virtual version of the marathon, however, giving official entrants the opportunity to go the 26.2-mile distance on their own course, on their own time, sometime between September 5-14, 2020. So after having trained in the cold temperatures all winter to run this thing, I picked up where I left off a couple months later and trained all summer under the hot sun. I’m ready. I’m…
Read More
07Jul 2015 by Bob Cargill

How 10 Nonprofit Brands Roll on Twitter

Fundraising, Nonprofits, Social Media
Branding. Marketing. Selling. There are countless reasons why you would use social media for business. And if you’re a nonprofit organization, one of those reasons would be fundraising. In fact, as direct mail, telemarketing and other traditional methods of acquiring and retaining donors give way to digital communications, nonprofits of all shapes and sizes are jumping on the social media bandwagon. And many of them are working the crowds on these online channels as well or even better than their commercial brethren. Not only are they on social media to ask for financial support, they’re on it to mobilize their advocates, recognize their volunteers, illustrate their needs, report on their progress and much more. Good for them. And good for the worthy charitable causes they represent. Here’s how 10 nonprofit…
Read More
16Feb 2014 by Bob Cargill

I’m Proud to Be Running the Boston Marathon for Christopher’s Haven

Boston, Boston Marathon, Fundraising
The 2014 Boston Marathon will be extra special for me. The victims of last year’s bombings will be on my mind every step of the way, but so will the kids who stay at Christopher’s Haven, "a home for kids when cancer hits home." To support my participation in the Boston Marathon this year and give to Christopher's Haven, please visit my fundraising page here, where you can make a secure online donation. Or you can donate by check — just make it payable to Christopher’s Haven and mail it to me at 33 Oakwood Avenue, Sudbury, MA 01776. Thank you for your kindness, generosity and support.
Read More
24Jan 2014 by Bob Cargill

I’m Running the 2014 Boston Marathon for Christopher’s Haven

Boston, Boston Marathon, Fundraising
For me, the day started out like any other Patriots’ Day on which I’ve run the Boston Marathon, but it ended not with the anticipated feelings of joy and accomplishment. Instead, I went to sleep that night restless, worried and overwhelmed by a sense of sadness and shock over the two devastating bombs that had exploded near the finish line on Boylston Street. That’s how a blog post of mine began on April 21 of last year, just six days after the 2013 Boston Marathon, an otherwise glorious event that was tragically marred by two destructive explosions along Boylston Street. I wanted to put down in words while it was still fresh in my mind everything I felt about my experience that day. The disappointment I felt in having my…
Read More
12Jan 2013 by Bob Cargill

I’m Running the 2013 Boston Marathon for Christopher’s Haven

Boston, Boston Marathon, Fundraising
I’ve done it before and I’m doing it again. I’m running the Boston Marathon for Christopher’s Haven. On April 15, 2013, I’ll be making another historic, heralded 26.2-mile trek from Hopkinton to Boston on behalf of the Boston-based nonprofit organization that bills itself as “a home for kids when cancer hits home.” The first time I ran the Boston Marathon for charity was in 1996, when I went the distance as a member of the Dana-Farber Marathon Challenge team. Altogether, I’ve run Boston 10 times so far, seven times for charity and three times as an unofficial entrant without a number. I’ve always loved running, ever since I was a kid. Over the years, I’ve run hundreds of road races, including 13 marathons, 10 half marathons, the Falmouth Road Race…
Read More