10 Questions to Ask Your Social Media Audience
Engagement rate. It’s one of the most important metrics in social media. After all, you could have a boatload of fans and followers, but if only a few of them are engaging with your content, they’re worth next to nothing to your brand. What you want from your social media audience is a lot of positive chatter and buzz. You want likes, shares, comments, mentions, retweets and replies. The more interaction between you and your constituents, the greater the chances are of them doing business with you in the long run. Of course, there are many different communications strategies and tactics for capturing people’s attention and triggering a response of some kind. You can make a lot of noise and be interruptive. You can get creative and stand out among…