It’s a great ad for a great cause.
But it’s much more than just an ad.
It’s a fundraising campaign for small businesses and nonprofit organizations.
It’s about the closing of Coogan’s Restaurant in the Washington Heights neighborhood of New York City after some 35 years in business.
Facebook put this ad together, pledging to match up to $100,000 of the funds raised as a result of this campaign.
What particularly stands out to me about this spot is the riveting version of Gloria Gaynor’s classic, mega-hit song, “I Will Survive,” sung by Swedish artist, Lykee Li, that accompanies it.
See – and listen – for yourself here.
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