Blog Post on Video: The Importance of Content in Social Media

This “blog post on video” was recorded on March 20, 2010 in my own back yard in Sudbury, MA. It’s the video version of a post I wrote and published on January 27, 2010 called “10 Ways to Succeed in Social Media, Part Three,” which you can read in its entirety here.

If you can’t see the video on this page, you can check it out on my YouTube channel by clicking here.

Bob Cargill is a copywriter, creative director and social media marketer who helps brands to strategize, develop and implement successful new marketing programs. He is always interested in new speaking, consulting and freelancing opportunities.

To contact Bob, click here.

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3 thoughts on “Blog Post on Video: The Importance of Content in Social Media

  • I agree 100 percent. Despite news to the contraty, yes, content is still king. In fact, it better be pretty ENTERTAINING too to cut through the clutter. Love the idea of content as momentum. Good job Bob!

  • Bob, one of the biggest things that people miss is the quality of the content created. I may fall into this bucket every now and then, but it is something that everyone in the space needs to continue to produce. You’re right that many people think that the drive by is good enough for companies. Truth is it isn’t. Great post

  • […] The Importance of Content in Social Media – This is a video post from my friend Bob Cargill. He stresses the importance of creating content and SM not being something that you can just set and forget. Definitely worth peeping out the work from Bob and his son. […]

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