Category: Blogging

Friday, April 9, 2004 – Keeping a blog is a remarkably simple, inexpensive way to build a community of friends and colleagues. In our case, not only is A Fine Kettle of Fish a surprisingly valuable communication channel, but it also allows us to put a personality on the agency, giving us a forum to share our knowledge, exhibit our creativity and hold forth on matters of -- ideally -- mutual general interest. Word has it that there are more than several million blogs in existence worldwide, but I’ve only been able to find a handful that are being published by marketing communications agencies. H-m-m-m…Part of me realizes the jury’s still out on their viability as a business application, and that many folks are playing the game of wait-and-see. Okay.…

Wednesday, March 10, 2004 – Included among the list of stops in my career was a brief stint at a dot-com, where it was all about the Web, all the time. We were a so-called “pure play,” an organization whose business model is grounded solely in the online world. Well, you know the rest of the story (e.g., the company went belly-up). But while our obituary was only in the draft stages I was like a sponge to water, soaking up all I possibly could about how to use the Web to build relationships and spur interactivity. That was then. Now I’m looking at an opportunity to use those lessons learned at the dot-com to help us here at Yellowfin garner some attention in the marketplace. A Fine Kettle of…