In the Wake of the Tsunami, Blogs Show ROI (and More)
A couple of weeks ago, Paul Chaney of the Radiant Marketing Group blog, asked me for my "take on Bob Bly's argument that there is no ROI potential in blogging, at least none that he sees." He wanted to know how I, as a direct marketer, saw blogs fitting the mold. My reply to him (verbatim) was this: “With a blog, you may not get an immediate and demonstrable ROI, but like a good PR initiative, blogging certainly can lead to new business. “As I wrote in my own blog recently, if you use press releases, newsletters and bylined articles to promote your products and people, a blog is the next better thing – now. “As a veteran direct marketing copywriter and creative director, I’m not here to tell you…