22Mar 2024 by Bob Cargill No Comments
Opinion: What UNH’s Ending of Journalism Major Says about Social Media

Opinion: What UNH’s Ending of Journalism Major Says about Social Media

Education, Media, Social Media
I heard recently that the University of New Hampshire was going to be ending its journalism major soon. This wasn't news to me, not at all. I started my blog in 2004, and frankly I saw the writing on the chalkboard years ago that traditional media, journalism and communications as a whole was soon to be in the rear view mirror. Basic writing and public speaking skills are as important as ever, but how, where and when messages are shared is right up there in priority. We as organizations, institutions, businesses, as a society, shouldn't be running for the hills when it comes to social media and digital communications in any way, shape or form. We should be running towards all these emerging, new technologies, not away from them. Social…
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08Dec 2023 by Bob Cargill
Why College Students Should Focus on Personal Branding

Why College Students Should Focus on Personal Branding

Branding, Education, Marketing, Social Media
I tell the students in my college classrooms that they are all going to graduate with similar grades, degrees, credentials, honors, etc. So how are they going to stand out among the competition for jobs? How are they going to differentiate themselves when a prospective employer is looking at them versus those who are angling for the same role within their company? My answer is personal branding. Ideally, students - and, of course, anyone else who is looking for a new job, no matter where they are in their own career journey - should have a steady, strong presence on social media, sharing content, showing off their expertise and engaging with others here, there and everywhere online. That's how they can appear conspicuously among the crowd of recent college graduates…
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