Thanks to noted corporate blog strategist, B.L. Ochman, I recently caught wind of yet another smart organization that’s shed its Web site entirely and instead staked a claim in the blogosphere.
Union Square Ventures, an early stage venture capital firm, turned its site into a blog because, as they say, “We realized that our thesis evolves incrementally as a result of our dialogue with the market, and that the best way to manage that was to accept that we would never get to an answer, so we should just publish the conversation. The best way to do that is with a blog…”
Good for them. And good for those of us already here in the blogosphere who have had to be so patient with the naysayers and uninformed, knowing that it’s only a matter of time before mainstream corporate America wakes up and joins us.
As B.L. says on her own blog, “A blog is just a simple type of website software, with a built-in searchable database. Nothing mysterious or complicated about it. In the hands of a good designer, a company’s visual identity and branding can be integrated into the blog design. The advantage is easy updating, easy RSS integration, the ability to add video and audio.”
And then some.
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