The Importance of Networking

Having worked in the marketing​ industry for so long, I’ve learned a lot of lessons – some the hard way – about how to succeed in business.

In fact, that’s the focus of the book I hope to have published soon, 20 Jobs, 20 Lessons. It’s about 70,000 words on my experiences in the job world since 1983 and my perspectives on an industry which has changed dramatically during that time.

One of the biggest lessons I’ve learned is the importance of #networking​ and getting involved in trade associations. Whenever I’m asked for advice from people new to the field, I always tell them how beneficial it’s been to my career to belong to such outstanding organizations as the New England Direct Marketing Association and the American Marketing Association Boston.

Not only have I met many ridiculously awesome people through my involvement in these groups, I’ve even had the opportunity to lead both of them as president, NEDMA for one year (1999-2000) and AMA Boston for two years (2018-2020).

There’s a lot to be said for a formal education, of course, and learning on the job, but I can’t say enough about the benefits of spending time with other professionals outside of the office to exchange information and help advance the industry in which you earn your livelihood.

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