My Upcoming Presentations on Social Media for NEDMA

NEDMA 10

 

 

 

 

 

It’s that time of year again. The New England Direct Marketing Association’s annual conference is just around the corner — May 12 and 13 at the LaCava Center at Bentley College in Waltham, MA. And just like year, I’m happy to have the opportunity to speak not just once, but twice on social media, this time around on “Understanding Social Media, from Theory to Tactics” (9:00 AM-3:30 PM, May 12) and “10 Ways to Succeed in Social Media” (8:30 AM-9:45 AM, May 13).

“Understanding Social Media, from Theory to Tactics”
In my all-day workshop on May 12, I’ll show participants how to attract attention, pique curiosity, stimulate engagement and develop new business opportunities via Twitter, Facebook, LinkedIn, YouTube and the blogosphere. From the mechanics to the principles to the so-called three A’s  — ability, affability and availability — of social media (to learn more about the three A’s, see my Blog Post on Video: The Three A’s of Social Media Branding), you’ll learn the steps you need to take to position yourself as an opinion leader and authority, someone who’s worthy of your audience’s trust, support and patronage. I’ll cover…

— How to use Twitter to get referrals, leads and potential new customers
— What — and when — your fans really want to hear from you on Facebook
— Why every organization ought to have its own YouTube channel
— Where LinkedIn fits in to your brand’s social media program
— How to publish a blog that gets rave reviews
— And much more

“10 Ways to Succeed in Social Media”
The next day, May 13, I’ll be taking the 2,700-word blog post series — “10 Ways to Succeed in Social Media” — I wrote and published recently right here on A New Marketing Commentator and turning it into a 75-minute presentation. Among other things, I’ll talk about…

— When it’s the right time to commit serious resources to social media
— Why it’s so important in this day and age for marketers to be as transparent, authentic and as extemporaneous as possible
— How an endless stream of your own quality content will separate you from the competition
— Where to find the best audience for your products and services on today’s social web
— What specific steps you need to take to position yourself as a thought leader, community builder and brand to be admired
— And much more

Between these two presentations, I’m looking forward to sharing everything I know about this transformative means of online communications. So if you’re in interested in learning more about social media, please consider attending my presentations. I’d be delighted — and honored — to see you there.

To learn more about the New England Direct Marketing Association’s upcoming annual conference, click here.

Bob Cargill is a copywriter, creative director and social media marketer who helps brands to strategize, develop and implement successful new marketing programs. He is always interested in new speaking, consulting and freelancing opportunities. To contact Bob, click here.

Be Sociable, Share!

One thought on “My Upcoming Presentations on Social Media for NEDMA

  • I hear you give great presentations, Bob. You’ve learned a LOT in a year! Hope to make it to NEDMA if my schedule permits. It would be fun to finally meet you. And see some familiar faces, I’m sure. All the best!

Comments are closed.