Lance Armstrong, My Wife, the Yellow Wristband and Twitter

Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations, Social Media
Having won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally – toward winning the world over for his athletic prowess once again when he finished third this year in the prestigious, 2,200-mile, 23-day bicycle race. But Lance is not just one of the greatest athletes of all time. He is also a tireless, tenacious advocate for cancer sufferers and their families, having beaten the dread disease himself and founded the Lance Armstrong Foundation (LAF), a nonprofit organization that goes above and beyond in helping the millions of people living with cancer today. Chances are you know of the Lance Armstrong Foundation because of its ubiquitous yellow LIVESTRONG wristbands, which were sold for the first time over five years ago to…
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