I really wanted to audition in person to be the Voice of Logan on September 17.
I drove from Sudbury to Newton, took the Green Line into Boston, transferred to get to Logan, hopped on the free airport shuttle and arrived dressed, prepared and ridiculously excited. And then…I got turned away.
The turnout had been so incredibly large that the audition line had closed early when I arrived there with at least another hour to spare.
Disappointed? Absolutely. Discouraged? Not a chance. I hung around for a while, soaked up the excitement and even got to meet two ridiculously awesome Boston reporters, Matt Shearer of WBZ NewsRadio and Kimberly Bookman of NBCBoston.
Then I thought, I’m not giving up that easily. If I couldn’t audition at Logan that day, I’d find another way. I’d take advantage of the opportunity to enter this contest online by October 4.
So, a few days later, I made one of the most unmistakably Boston places I could think of – Lansdowne Street, right behind Fenway Park and the Green Monster – my stage. I taped my script to my selfie stick and started recording. Wind. Construction. Cars. Trucks. Pedestrians. Even a skateboarder cruising behind me. Lots of distractions to say the least.
Well over a dozen takes later, I was more than satisfied with the result. And maybe it worked out exactly the way it was supposed to. Instead of simply talking about Boston behind a microphone at the auditions in person, I got to show off my passion in the wild – with all the craziness, character and cacophony of the city happening around me. The Bostonian in me thinks the world of the Voice of Logan campaign. But the marketer in me loves it just as much.
Kudos to those responsible for this initiative that has practically gone viral. Mainstream media has gotten behind it. Reporters, newscasters, social media influencers, celebrities and local personalities have talked about it and shared it. People from all walks of life in the Boston area have gotten excited enough about it to proudly proclaim, “I want to be the Voice of Logan.” That’s great marketing. Great branding. Great advertising. Great PR. Great UGC. Great community engagement. That’s a win-win for everyone involved, not to mention this great community at large.
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