If you’ve ever read Yvonne DiVita’s Lip-Sticking, you know what I mean when I say it’s arguably one of the best blogs in the blogosphere. It’s a prolific, practical account of what’s what and who’s who in online marketing to women – and much, much more. Yvonne – as Jane, her alter ego – is able to provide her readers with almost as much humor as business insight and intelligence, and as she herself would say, what’s not to like about that?
I was very fortunate – and honored – to have just been interviewed by Yvonne for a series of profiles she posts regularly of online marketing professionals. In this interview, Jane asked me if I thought that blogging could really be as personal as, say, a phone call, or a face-to-face meeting. This was my answer:
I suppose no communications medium can ever compare to an up-close and personal conversation in which the sender and receiver are physically present, but you still can’t underestimate the power of social software. The Cluetrain Manifesto, which was published about six years ago, had it right when it said that people, thanks to the Internet, are “discovering and inventing new ways to share relevant knowledge with blinding speed” and that markets “are getting smarter faster than most companies.” Whether traditional business likes it or not, blogging is an inevitability. Blogging is that new kind of global conversation that the authors of The Cluetrain Manifesto wrote about way back when.
To read the rest of the interview – in which I opine (but, hopefully, not bloviate) on everything from what role blogging can play in marketing to the differences in how men and women blog – click here.
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Bob,
I just finished your interview with Jane. I enjoyed reading your prespective on blogging and how it has changed your profession. I am new to blogging but look forward to starting one of my own someday.
Thanks for a great interview!
Sharon
Bob, this interview was long overdue. I so enjoy your blog, and your professional writing. This new blog design, which I admit did not get high marks from me when I first saw it, has grown on me. When I come to your blog, now, I feel as if I’m at a high-powered, very successful marketing agency– one that knows blogging!
You always have such well-written content, and are so welcoming, it’s an honor calling you friend.
Thanks for joining the ranks of my growing Smart Men Online list. I’ve been fortunate to attract some unique fellas. And ladies, too. I hope I can continue to find such great subjects to write about.