29Jan 2012 by Bob Cargill

Twitter for Business in Five Easy Steps

Business, Direct Marketing, Marketing, Social Media, Twitter
When Phil Hollows and I met for the first time over a cup of coffee in June of last year, little did we know that it would be just one of many conversations about social media that we'd be having on a regular basis. The difference between that initial meeting between us and every other since is that many others who share an interest in Twitter, Facebook, LinkedIn, YouTube, blogs and the like have joined us for what we call the Sudbury Social Tweetup. At our most recent Tweetup last Thursday night at Bistro 20 in Sudbury, I had the opportunity to speak to the group about "Twitter for Business in Five Easy Steps," including... 1. Find and Be Found 2. Use a Good Dashboard like TweetDeck 3. Engage Your…
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15Jan 2012 by Bob Cargill

A Few Words with Vistaprint’s Jeff Esposito (@jeffespo)

Blogging, Business, Direct Marketing, Facebook, Marketing, Public Relations, Social Media, Twitter
When I was asked to host a Tweetup at the New England Direct Marketing Association’s annual holiday party last month at Tavern in the Square in Porter Square (Cambridge, MA), I knew right away who I wanted to have on the program. [caption id="attachment_2152" align="alignright" width="150" caption="Victoria Smith"][/caption] For entertainment, I turned to Victoria Smith, a very talented singer and songwriter, who put on a fabulous show for us. As for the educational piece, I asked my friend and former colleague, Jeff Esposito, to permit me to interview him about his experience with social media as a public relations manager at Vistaprint. Jeff is one the most prolific people I know in social media, having tweeted over 48,500 times to date, not to mention all the blog posts he writes and videos he records.…
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