The Picture of New Marketing — Panera Bread

Branding, Business, Cause-Related Marketing, Marketing
I don’t often get out for lunch during the week. I have this stubborn, longstanding habit of eating at my desk, saving myself a little time and money in the process, but missing out on a short, healthy break away from an otherwise long day at the office. It’s a trade-off I’m willing to make in order to cram a little more productivity into my day, a routine that’s always worked well for me. But when I do go out to lunch these days, I almost always go to Panera Bread. There’s a location minutes away from my office in Lexington -- at 1100 Lexington Street in Waltham -- so it’s certainly convenient for me. But that’s not the only reason why I go there. For starters, I like the food…
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Every Time the Red Sox Win, I’m Making a Donation to Christopher’s Haven (Thanks to Snoball)

Boston Red Sox, Business, Cause-Related Marketing, Fundraising, Marketing, Social Media
If you’re a faithful Boston Red Sox fan like me, this hasn’t been an easy year to root for the team. As quickly as they manage to cobble together a winning streak of any length, it seems like they're on the losing end of just as many games, offsetting any chance of gaining ground on those ahead of them in the standings. But I’m still rooting for them. Always have, always will. Although I've never cheered for this baseball team in quite the same way as I have been lately. That's because I recently made a pledge on Snoball to donate one dollar to one of my favorite local nonprofit organizations, Christopher’s Haven, for every game the Red Sox win. That may not seem like a lot of money, but…
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