26Jul 2014 by Bob Cargill

Smile, You’re on Social Media

Facebook, Social Media, Twitter
When Ellen DeGeneres pulled together some of Hollywood’s biggest superstars for a group shot at the Oscars this year, it may have been a moment of spontaneous fun, but the resultant tweet of this selfie will go down in social media history. Having been retweeted over 3.4 million times at last count, this one epic tweet from @TheEllenShow easily surpassed a tweet of President Barack Obama’s as the most retweeted ever. Statistics aside, this tweet served to underscore a point that social media practitioners like me have been preaching to businesses and brands for a long time. Lighten up. You heard me. Take your work, not yourself, seriously. If the likes of Meryl Streep, Julia Roberts, Brad Pitt and Kevin Spacey can strike a pose for a rather silly selfie…
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20Jul 2014 by Bob Cargill

10 Ways Your Brand Can Stand Out on Twitter

Advertising, Branding, Marketing, Social Media, Twitter
With over 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. It’s a must. The good news is that it’s relatively easy to get up and running on this social media channel. Building a substantial audience that hangs on everything you’re saying in 140 characters or less? Not so much. Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics as well. To monitor how brands are using Twitter to capture the attention of their constituents, I’ve compiled a list of…
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