14Jul 2004 by Bob Cargill

Marketing Miscellany

Advertising, Direct Marketing, Fundraising
Wednesday, July 14, 2004 – Say cell phones, and my first thought is Nextel -- probably because I’m hooked on a clever, little walkie-talkie feature called Direct Connect. But now I have another reason to be enamored of this wireless communications behemoth: its new tagline, “Done,” which, in one four-letter verb, speaks volumes….However, just because I like it doesn’t mean Thomas L. Collins wouldn’t be able to suggest a better alternative. After all, perhaps no direct marketer out there has a more critical -- and more experienced -- eye than Thomas, "The Makeover Maven" columnist for DIRECT magazine. Seriously! Read him -- and reap….I have to hand it to the folks at the United States Postal Service for practicing what they preach in a glossy, tri-fold self-mailer that came to…
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26Feb 2004 by Bob Cargill

A Very Good Thing

Advertising
Thursday, February 26, 2004 – In almost every issue of ADWEEK, I come across an article or two that’s particularly relevant to my career. Sure, the magazine doesn’t feature as much local news as it used to back in the day, but it’s still a must read in my book. For instance, a column written by Tony DeGregorio about what it’s like to go small after a career at the big agencies caught my eye this afternoon. This guy’s further down the road in his career than me -- I probably have at least another two decades left in the tank! -- but his take on the feeling of relative emancipation that comes with working at a small shop certainly resonated with me. Tony claims infrastructure is highly overrated, and…
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