21Aug 2011 by Bob Cargill

20 Boston Media People to Follow on Twitter

Boston, Business, Media, Social Media, Twitter
This post was initially published on BostInnovation on August 16, 2011. To read the original post there, click here. From print journalists to TV news reporters, disc jockeys to talk show hosts, almost everyone on the local media scene is using Twitter nowadays to forge deeper relationships with their readers, viewers and listeners. That’s not to say they’re not promoting their own work via this increasingly popular social media platform. But they’re also winning favor among their constituency for being surprisingly approachable and responsive, giving time and attention to as many of their followers as possible. To say that this is a big change in how those in the business of mass communications interact with their fans would be an understatement. This is a monumental paradigm shift. The audience is now talking back…
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10Jul 2011 by Bob Cargill

Talking about Social Media in Sudbury, Massachusetts

Business, Facebook, LinkedIn, Marketing, Social Media, Twitter
I've created a lot of lists on Twitter, including one for copywriters, another one for New England social media professionals and even one that I call All Star Bloggers. But out of all of these lists, the one that's been on my mind lately is the list which includes the people and companies (38 and counting) I've found on Twitter from my hometown of Sudbury, Massachusetts. You see, while I really only know personally a handful of these Sudbury-affiliated account-holders, my goal when I created this list was to get to know as many of them as possible. So little by little, I've retweeted them and reached out to them, thinking that you never know what might come of this small community within, well, a small community. But it wasn't until I recently sat down…
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27Jun 2011 by Bob Cargill

Do You Whistle While You Work?

Business
A few weeks or so ago, a colleague of mine asked me what song I was whistling as I walked by her office. As I recall, it was Jennifer Lopez's "On the Floor," but as much as I like that song, it doesn’t matter what I was whistling. What really matters is that the occasional whistling I do around the office had caught her attention and made me think twice about just how much our body language says, for better or worse, to those around us. Whistling, of course, is usually a sign of happiness and a cheerful disposition. Even though I do it almost without realizing it, I don't think I'd be able to whistle if I wasn't feeling good about something. In fact, it’s almost impossible to whistle with a frown on your face. And like smiling,…
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