Marketing Archives - Page 16 of 37

06Jan 2018 by Bob Cargill

12 Boston-Area Marketing Pros to Follow on Twitter, Part I

Boston, Business, Marketing, Social Media, Twitter

There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston. I’ve identified a dozen of those users who not only fall into the latter category, though, but who also happen to have proven themselves to be ridiculously accomplished marketing professionals. If you’re not following these rock stars of marketing, advertising, PR and social media yet, get after it now. Here is a little information about each of them, including their respective Twitter handles and an aggregated stream of their latest tweets from a public list I’ve added them to on Twitter. You can follow them individually by clicking on their handles below and subscribe to my list, which includes all 12 of them, here. 1. Beth…

29Dec 2017 by Bob Cargill

The 90-9-1 Rule and Social Media

Business, Marketing, Social Media

Very few people on LinkedIn, Twitter, Facebook, Instagram and the like are going to create original content and share it with others on a regular basis. The same goes for wherever you work. A small percentage of employees are going to write blog posts, record videos and use social media on behalf of his or her employer. That’s the 1% of the 90-9-1 rule. That’s the 1% that any organization should identify, recognize, reward and look up to for thought leadership, branding, marketing and PR.

25Dec 2017 by Bob Cargill

Video Rocks

Branding, Business, Marketing

People are asking me all the time now about my videos. They're seeing my videos on social media and wondering how I do them. My answer is always the same... Recording my videos is easy. Most of them I shoot by myself with just my mobile phone and a selfie stick. Sometimes my wife, Barbara, helps me shoot them. Nothing fancy. Very low-budget. But well-thought-out. Shooting videos like I do is something I think everyone in marketing, advertising, PR and social media should be doing today. Video rocks. It’s emotional. It’s easy. It’s effective. Video helps you deepen the relationships you have with your connections, constituents, clients and customers.

14Dec 2017 by Bob Cargill

Main Street and Social Media

Marketing, Social Media

What does social media have to do with Main Street? A lot more than you may imagine. Businesses and brands need to set up shop on social media the same way they have to have brick-and-mortar storefronts on Main Street. Do you have a presence on social media? Can your customers, prospects, constituents and contacts find you on Instagram, Facebook, Twitter and other online communication channels? In this day and age, social media and Main Street are almost one and the same.

06Dec 2017 by Bob Cargill

Seth Godin’s Book, Purple Cow

Business, Marketing

How many of Seth Godin's books have YOU read? I've read a ton of his books, but my favorite one is Purple Cow. I think it should be required reading for anyone in business, especially for those of us who work in the advertising and marketing fields. As Seth himself says on the inside front cover of the book, "You're either remarkable or invisible. Make your choice." Have you read this book? Are you remarkable? Or are you invisible? Are you a purple cow? Watch. Listen. NOW.

25Nov 2017 by Bob Cargill

Public Speaking and Social Media

Marketing, Public Speaking, Social Media

As someone who speaks often at industry conferences and events, I know that if those in my audience are looking down at their phones, tablets and laptops, they’re probably not ignoring my presentation. They’re likely sharing what they’re hearing on social media, which is exactly what I want them to be doing on my behalf. I want them to be amplifying my message to their own networks, extending the reach of what I’m saying to a much larger number of people. So...if you’re giving a presentation and your audience members are looking down at their electronic devices, not up at you, don’t be annoyed, be pleased. In this video, I talk about how important it is for public speakers to move away from the lectern, especially in the social media…

25Oct 2017 by Bob Cargill

10 Things Wrong With Marketing Today

Marketing

I have met the enemy and it is us. Yup. Not to sound like an alarmist, but if those of us who earn our livelihoods in marketing continue down the same long, circuitous path we’ve been on since the turn of this millennium, we may as well throw our hands up in the air and cry “uncle.” Never mind the Joneses, after all, we’re hardly keeping up with anyone anymore on the receiving end of our marketing messages. We’re moving in circles as an industry, if we’re moving at all. We’re falling dangerously far behind. We need to wake up and smell the cold-brewed coffee. We need to stop marketing like it’s 1999 and start realizing that it’s no longer business as usual. This is 2017 going on a future…

15Oct 2017 by Bob Cargill

Are you a trust agent?

Business, Marketing, Social Media

Thanks, as always, to my ridiculously awesome - and VERY patient - wife, Barbara, for recording this video. It's all about the importance of trust agents in business, especially in social media and marketing. It's my takeaway from a book written by Chris Brogan and Julien Smith. The question is...Are YOU a trust agent?

08Oct 2017 by Bob Cargill

Three Problems in Corporate Social Media

Marketing, Social Media

There are many reasons why businesses and brands struggle with the development and implementation of a successful social media program. Time. Talent. Technology. The list is endless. In an article I read recently, however, renowned speaker, educator, consultant and author, Mark Schaefer, identified what he feels are three of the biggest problems in this area. Leadership, content shock and unrealistic goals. I can’t disagree. Here are my thoughts on Mark’s article and how I think these problems are reducing so many companies’ chances for success in social media.

Category: Marketing