
Everybody is Putting on a Show Nowadays
Can you believe it? That's an actual headline on musicradar.com on November 14, 2024. And I've seen that same story elsewhere, too. It's making the rounds because it's a very big deal, it's a very significant milestone, a watershed moment. Now, what does that have to do with marketing, advertising, social media and content creation? Plenty. Let me explain. So, for musicians, recording and sharing music is easier. They can put out more of it less expensively, and that's what they're doing. There's a ton of music out there. A surfeit (as opposed to a dearth) of music is out there. But the same goes with content in general. So, marketers, advertisers, social media people, business people in general, we can take advantage of that fact by creating more of…