Music Archives - Bob Cargill

19Dec 2024 by Bob Cargill

Everybody is Putting on a Show Nowadays

Advertising, Content, Marketing, Music, Social Media

Can you believe it? That's an actual headline on musicradar.com on November 14, 2024. And I've seen that same story elsewhere, too. It's making the rounds because it's a very big deal, it's a very significant milestone, a watershed moment. Now, what does that have to do with marketing, advertising, social media and content creation? Plenty. Let me explain. So, for musicians, recording and sharing music is easier. They can put out more of it less expensively, and that's what they're doing. There's a ton of music out there. A surfeit (as opposed to a dearth) of music is out there. But the same goes with content in general. So, marketers, advertisers, social media people, business people in general, we can take advantage of that fact by creating more of…

22Jul 2024 by Bob Cargill

Noah Kahan at Fenway Park: Epic Show, Epic Livestream

Boston, Music

What's the next best thing to actually being there, seeing Noah Kahan live in concert? Watching his show live via the TourGigs livestream. Seriously. For less than $20, I joined the 38,000 or so fans who were lucky enough to see Noah Kahan live in concert at Fenway Park in Boston last Thursday night from the comfort and convenience of my own home. From beginning to end, I felt like I had a front row seat for this incredibly gifted folk-pop singer/songwriter's ridiculously awesome performance, enjoying every magical moment of the concert as though I were there myself. Noah is an amazing artist who I've been listening to religiously now for about a year. You might know his music from his big hits, "Stick Season" and "Dial Drunk," but he…

26Oct 2023 by Bob Cargill

Rock It On Social Media Like Ryan LaPerle

Music, Social Media

Do you know Ryan LaPerle? If you live in the Boston area, you may know him without knowing you know him. If you ever go to Faneuil Hall Marketplace, you've probably seen him performing in front of Quincy Market. He's a ridiculously awesome singer and guitarist. I've seen him live in person a few times, but I've seen him live on Instagram a few dozen times. That's how I know so much about him. That's why I'm such a big fan of his. If you ask me, he's the definition of a rockstar. He's also the definition of a strong personal brand. He's conspicuous in his presence on social media. You don't have to be a rockstar like him to have such a strong personal brand as well. Whatever you…

26Mar 2022 by Bob Cargill

The Importance of Engaging Your Audience

Branding, Business, Marketing, Music

Do you know the song, We Will Rock You, by Queen? Of course, you know the song. It was written by Brian May for Queen's 1977 album, News of the World. It was featured in a great scene in the movie, Bohemian Rhapsody. It provided Queen with a ridiculously awesome opportunity to engage with their audience. I used that song in my marketing class recently as an example of the importance of engaging with your audience as a brand or a business. The more those on the receiving end of your messages are involved with what you have to offer, the more likely they will be to support you. Stomp, stomp, clap...

15Oct 2021 by Bob Cargill

Fancy Like Walker Hayes

Marketing, Music, Social Media

If you haven’t heard the Walker Hayes song, Fancy Like, I’d be surprised. It’s a huge hit for many reasons. It’s a fun, ridiculously awesome song, but it’s also a good lesson in the value of embracing pop culture that any brand or business, not just musicians, can learn from. Be entertaining, drop a few names and leverage social media. Easier said than done, of course, but that’s how you do it in 2021.

12Oct 2012 by Bob Cargill

A Few Words with Victoria Smith about Music, Social Media and More

Facebook, Music, Social Media, Twitter, YouTube

[caption id="attachment_3429" align="alignright" width="300" caption="Victoria Smith"][/caption] She’s a prolific songwriter and an incredibly passionate vocalist, a self-proclaimed “rock chick” with a warm, hungry heart. She’s as bold as she is sensitive, as rugged as she is tender. She’s Victoria Smith, a smart, sassy musician who makes it no secret that she plans to take the music world by storm. That’s what I wrote about my good friend and former colleague, Victoria Smith, for her official bio on her website. But you’re about to learn a lot more about her here on my blog. I’ve worked with Vickie, so I can vouch for her industriousness and ambition. She's a go-getter. I’ve seen her perform live, so I can tell you she’s a fantastic singer with a fabulous future ahead of her.…