19Nov 2024 by Bob Cargill
Does Your Business Have Its Own Selfie Station?

Does Your Business Have Its Own Selfie Station?

Advertising, Boston, Branding, Business, Marketing, Selfies, Social Media
You might call it a chair. Or a bench. In 2024, when it's right in front of a store, I would call it a selfie station. I would call it brilliant. I would call it an opportunity for this store, Rustic Marlin, to attract more prospective customers into their store and perhaps increase their sales. It's a great idea. Especially with all the stickers, in this case, emblazoned on it that say, #Boston. It's something a lot of different brands and businesses could take advantage of themselves. Think about it. This bench is located in a crowded tourist destination in Faneuil Hall Marketplace. Lots of people are walking by on a regular basis. They might want to sit down and relax. They might need to take a break for a…
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09Nov 2019 by Bob Cargill
Selfies on Social Media

Selfies on Social Media

Branding, Marketing, Selfies, Social Media
Selfies can be some of your most popular content on social media. People like to see pictures of other people, especially those with smiles on their faces. Do you remember that famous selfie that Ellen DeGeneres took at the Oscars in 2014 with Bradley Cooper, Jennifer Lawrence and a group of other celebrities? On Twitter, that selfie garnered over 3,000,000 retweets and more than 2,000,000 likes. Former Boston Red Sox slugger, David (“Big Papi”) Ortiz, took a great selfie of him and President Barack Obama on the team’s visit to the White House a few years ago. Kim Kardashian, of course, is famous for her selfies. I take a lot of selfies myself, many of them group selfies using my selfie stick at industry-related events like American Marketing Association, Boston's.…
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12Jan 2019 by Bob Cargill
Selfies on Social Media

Selfies on Social Media

Branding, Marketing, Selfies, Social Media
Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and business meetings. Selfies are ridiculously popular in the era we’re in, a time when technology and culture have collided to make sharing pictures online both easy and customary. Businesses and brands would be smart to capitalize on this trend, if they are not already. Selfies are a great way to engage not just your employees and colleagues, but your customers and prospects. Look all around you. Everybody likes selfies.
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