Although I find myself immersed in social media these days, those who have known me for more than a few years know that I’m a copywriter by trade with roots firmly planted in direct marketing.
I’m enamored with blogging, Twitter, Facebook and the like, sure, but only because I feel so strongly about the potential such self-publishing platforms have to transform the way we live, communicate and conduct business as direct marketers.
In social media, I believe I’ve seen the future of the industry in which I’ve earned my livelihood up to this point in time.
Yes, thanks to the Internet and a slew of new online communications channels we can now leverage to connect with our constituents, I believe the direct marketing industry is not getting older, it’s getting better. That’s how I feel. And that’s certainly how I hope the New England Direct Marketing Association (NEDMA) feels as it celebrates its 60th anniversary this year at a big party (including a silent auction to benefit the NEDMA Foundation) on Monday, November 9 at the House of Blues on Lansdowne Street in Boston.
NEDMA has been so good to me over the years. I don’t know where I would be in my career without it.
Through my membership in the association (since 1990), I’ve been fortunate to have met dozens, if not hundreds, of outstanding direct marketing professionals, people who wouldn’t think twice about being there for their industry peers as mentors and friends.
All because of NEDMA, I’ve had opportunities to learn and to lead that I might never have had otherwise.
So this is not just to acknowledge the association on the eve of its 60th anniversary party, but to show my appreciation to it for being there for me and every other member year in and year out.
This is not just “happy anniversary” to the New England Direct Marketing Association. This is “thank you.”
Note: To learn more about the New England Direct Marketing Association’s 60th Birthday Bash and Scholarship Auction (to benefit the NEDMA Foundation), click here.
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