My Upcoming Panel Discussion on Social Media at the NEDMA Conference

I can’t tell you how excited I am to be speaking at the New England Direct Marketing Association conference next week (May 15 at Bentley University in Waltham, Massachusetts). After all, I get a kick out of being in front of an audience, sharing what I know about a particular topic or issue with people who are genuinely interested in what I have to say. It’s a big thrill for me, an extremely rewarding experience that I always enjoy.

This time around, I’ll be moderating a panel discussion on social media. In addition to the short presentation I’ll be giving on how and why to create lists on Twitter, those in the audience will hear from Craig Blake (Director of Business Development at SourceLink), Myles Bristowe (Chief Marketing Officer at CommCreative) and Carla Gates (Digital Strategist at 3to5 Marketing), each of whom will be talking about social media from a different perspective.

For instance, Craig is going to be covering “The Social Side of Selling — Using LinkedIn to Grow Your Business.” He says he’s going to reveal what zombies, baseball and Lexus have to do with LinkedIn. Can’t wait.

In his presentation, Myles (who I featured in a blog post not too long ago) will explain how the idea for his immensely popular marketing blog was conceived, how the idea has engaged thousands of loyal followers and the lessons he has learned from the project.

And Carla will speak about how to create deep and lasting customer relationships by focusing on the customer-compelling content that should be at the heart of your social media strategy, and why you should understand that without that heart, social media is just a platform.

Here’s the full written summary of this panel discussion (which will take place from 1:40-2:40 p.m. on Wednesday, May 15)…

Social Media Strategies, Shortcuts and Secrets
Today, most marketers use social media in some way, shape or form to connect with their customers and prospects. In fact, many of them have already established their own set of best practices and proven, time-tested methodologies across Twitter, YouTube, Facebook, Pinterest and the rest of the social media landscape. How do you get the most out of your time spent using social media? How does your brand’s voice stand out among the clutter of competing messages? These are just two of the many questions our panel of experienced marketing pros and social media practitioners will address during this lively, interactive discussion. You’ll learn:

• Which social media tools and technologies are most popular among marketers.
• How to use social media to position your brand in the most favorable light.
• Why social media is so essential to successful marketing today.

Of course, there are many other educational sessions taking place at the NEDMA annual conference next week. Attendees will have the opportunity to hear from a host of industry luminaries on everything from search to social media, mobile to direct mail and more. I hope to see you there.

To learn more about the New England Direct Marketing Association’s annual conference on May 15, 2013, and to register to attend, click here.

 

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