Am I a bad person?
That’s the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, “Winning Isn’t for Everyone.”
Am I a bad person?
In this ad, he’s asking that question on behalf of a team of superstar athletes, incredible, iconic personal brands in the world of sports like LeBron James, Serena Williams and others.
This is a great ad because of its storytelling and filmmaking, because it is both inspirational and motivational.
This ad is an example, if you ask me, of advertising without advertising, of commanding your attention before you even realize it’s all about Nike, not the athletes.
“Winning Isn’t for Everyone,” of course, but it is for those who are willing and able to make that commitment to excellence.
And this ad is excellent. This ad is, yes, a winning ad.
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