10 Ways to Succeed in Social Media, Part Five
5. Work as a team. While most social media programs have a single champion at the helm, the best among them have a crew to provide support. Never mind the extraordinary demands of the job on almost a 24/7/365 basis. From project management to PR, customer service to marketing, creative to analytics, there are simply too many different skills required for one person alone to be successful on the grid on behalf of a big brand. As I wrote in a previous blog post (Social Media is a Team Sport, Not a Solo Act)… An exceptional writer with a strong body of knowledge, a charismatic personality and a boatload of enthusiasm can make a huge social splash – don’t get me wrong. But to sustain an effective strategy for an indefinite period of time requires…