Running the Boston Marathon for Charity: A Personal Fundraising Initiative (Part One)

Boston Marathon, Direct Marketing, Fundraising
Everyone has heard of the Boston Marathon. It's the mother of all road races, the most celebrated of them all. Held each year on Patriot's Day, a holiday recognized only in Massachusetts and Maine, its legendary course stretches a long, laborious 26 miles and 385 yards, country point to city point, from the sleepy, little town of Hopkinton, Massachusetts, to the heart of the state’s capital.I get tired just thinking about it.But seriously, for a runner like me, any agony experienced along the way is worth the ecstasy at the end. It doesn’t get any better than crossing the finish line of what is arguably the most prestigious road race in the world.Meeting the eligibility requirements to run the Boston Marathon isn’t easy, though. For me, it would be next…
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A Dip in Donations to Non-Tsunami Relief Nonprofits?

Fundraising
Americans have risen to the occasion and already given millions of dollars to support tsunami relief efforts, but according to the Association of Fundraising Professionals (AFP), "it is quite probable that charities working on issues unrelated to tsunami relief will see a decrease in their fundraising in the short-term.” Consistent with charitable giving patterns following 9/11 and other major tragedies, “most charities will not see any long-term impact” as a result of the tsunami disaster, AFP recently told its members. “AFP believes that people recognize that the tsunami relief effort represents a special gift, over and above what individuals and organizations would normally give,” reported the association. “Your local women’s shelter; universities offering bursaries and scholarships; AIDS prevention programs at home and abroad; ongoing hurricane recovery in the Caribbean; food…
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In the Wake of the Tsunami, Blogs Show ROI (and More)

Blogging, Fundraising
A couple of weeks ago, Paul Chaney of the Radiant Marketing Group blog, asked me for my "take on Bob Bly's argument that there is no ROI potential in blogging, at least none that he sees." He wanted to know how I, as a direct marketer, saw blogs fitting the mold. My reply to him (verbatim) was this: “With a blog, you may not get an immediate and demonstrable ROI, but like a good PR initiative, blogging certainly can lead to new business. “As I wrote in my own blog recently, if you use press releases, newsletters and bylined articles to promote your products and people, a blog is the next better thing – now. “As a veteran direct marketing copywriter and creative director, I’m not here to tell you…
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This is the Time to Demonstrate our Philanthropy

Direct Marketing, Fundraising
If I'm only going to post once this week, there's no way I can't write about the dreadfully fierce tsunami that mercilessly struck and ravaged southern Asia the day after Christmas. This was, after all, a disaster of epic proportions, the enormity of which is almost impossible to comprehend. We can only pray and hope for the tens of thousands of helpless, innocent men, women and children caught in the path of those waves of devastation. That is, we can only pray and hope and give them all that we can in humanitarian relief. Yes, this is the time for the international community to cast aside our differences and join forces on behalf of those affected by Sunday’s catastrophe. This is the time to open our hearts and demonstrate our…
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No Holidays for Nonprofits

Fundraising
The holidays are a time for giving, and for many Americans that means giving not just to their families and friends, but also to support their favorite cause. Whether it's out of habit, guilt – e.g., when we stop and think about it, we realize just how good we really have it – or just plain altruism, there’s no question about it: ‘Tis the season for charitable donations. Of course, fundraisers are aware of this encouraging, immutable law of human nature, especially those working for social and human service organizations. In the eyes – and kind hearts – of the public, the condition of their clients appears especially adverse and acute at this time of year. Some of them are struggling in silence all year long, but during the holidays…
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The Yellow Wristband and The Bracelet

Fundraising
The Lance Armstrong Foundation (LAF), a nonprofit organization dedicated to cancer prevention and survivorship, isn't the only Foundation using something you wear on your wrist to draw attention to its cause. The Until There's a Cure Foundation has been raising funds and awareness about HIV/AIDS for a number of years now through the sale of what it calls The Bracelet. Of course, unless you have been a sequestered juror for the last couple of months, you know that in the LAF’s case, we’re talking about those ubiquitous, thin, yellow rubber wristbands that have become almost de rigueur among young and old alike. As Lance himself wrote in a direct mail fundraising appeal I received last summer just days before he was crowned victor once more on the Avenue des Champs-Elysees,…
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Give Now or Forever Hold Your Peace

Fundraising
Splashed across the cover of this past weekend’s edition of the Sunday newspaper supplement, USA Weekend, was a story on “How Your Wedding Can Make a Difference,” introducing engaged couples to the “concept of weaving a dose of altruism into nuptials as a way to launch a couple’s married life with special purpose.” Apparently, according to the article, more than 2,000 couples have already registered with the Washington, D.C.-based I Do Foundation, magnanimously adding philanthropy to their wedding day vows. It’s the “pay it forward” principle, really – a novel, noble idea rearing its beautiful, benevolent head in stark contrast to the traditional wedding registry. Let’s see, you can either shell out for another toaster oven, coffee maker, stainless steel colander or five-speed blender for a bride and groom who…
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Marketing Miscellany II

Fundraising, Miscellaneous
Every once in a while, a growing legion of Seth Godin devotees, myself included, receive an email from the bestselling author, entrepreneur and self-proclaimed “agent of change” himself, reminding us that fresh, new content has been posted on his Web site. I’m there in seconds. And on my most recent visit, as always, there was the proverbial pot of gold at the end of the rainbow, as he had just announced the launch of his latest brainchild, ChangeThis, a revolutionary, new non-profit medium with the noble intention of facilitating the spread of manifestos – “thoughtful, rational, constructive arguments about important issues” – in order to “help people change their minds to a more productive point of view.” I don’t know about you, but any business model that can use one…
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Fundraising
Like Two Sticks Rubbed TogetherWednesday, August 11, 2004 – Coinciding with last weekend’s Pan-Mass Challenge (PMC), a 192-mile bike ride for charity involving nearly 4,000 cyclists, the August 8th edition of the Boston Sunday Globe ran a timely, insightful article on the growing popularity of pledge-based fundraising events. Such sponsored “athons,” as the Globe referred to them, make up a “$1 billion industry,” according to the newspaper, and apparently the PMC people are the leaders of the pack.“No other athletic event raises or contributes more money to charity than the PMC,” proclaims the organization’s Web site. “Since 1980, thousands of PMC cyclists have raised more than $102 million for cancer research and treatment at Dana-Farber Cancer Institute through its Jimmy Fund.”Good for them. And good for those on the receiving…
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