02Apr 2021 by Bob Cargill

The Importance of Networking

Direct Marketing, Marketing, New England Direct Marketing Association
Having worked in the marketing​ industry for so long, I've learned a lot of lessons - some the hard way - about how to succeed in business. In fact, that's the focus of the book I hope to have published soon, 20 Jobs, 20 Lessons. It's about 70,000 words on my experiences in the job world since 1983 and my perspectives on an industry which has changed dramatically during that time. One of the biggest lessons I've learned is the importance of #networking​ and getting involved in trade associations. Whenever I'm asked for advice from people new to the field, I always tell them how beneficial it's been to my career to belong to such outstanding organizations as the New England Direct Marketing Association and the American Marketing Association Boston.…
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13Oct 2013 by Bob Cargill

How to Use TweetDeck to Schedule Tweets and Monitor What’s Important to You

Business, Marketing, New England Direct Marketing Association, Social Media, Twitter
I was happy and honored to speak recently at the New England Direct Marketing Association’s Marketing Technology Summit. Moderating a discussion on the “Tools and Technologies for Social Media Success,” I was fortunate to have Jamie Pappas, Director of Brand Communications and Social Media at Akamai Technologies, and Eric Andersen, Senior I/T Architect at IBM Interactive, alongside me. My topic was how to use TweetDeck to schedule tweets as well as to monitor lists, hashtags and individual accounts. I’ve been using TweetDeck for a long time to keep up with the activities of others on Twitter and maintain my own steady presence on the channel. It’s a tool I rely on day in and day out to communicate with my followers and listen carefully to those whose tweets I just can’t miss. One tactic…
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18May 2013 by Bob Cargill

Presentation: How To Create Lists on Twitter

Marketing, New England Direct Marketing Association, Social Media, Twitter
I was so happy to have the opportunity to speak about social media at the New England Direct Marketing Association conference last week. As I mentioned in my previous blog post, I enjoy being in front of an audience. It’s always a big thrill for me and an extremely rewarding experience. This gig was no different. As the moderator of a panel discussion – featuring Craig Blake (Director of Business Development at SourceLink), Myles Bristowe (Chief Marketing Officer at CommCreative) and Carla Gates (Digital Strategist at 3to5 Marketing) – I was responsible for introducing my fellow speakers and making sure our session stayed on topic and time. And if you ask me, Craig, Myles and Carla simply rocked the house. But I wasn't just the moderator. I was also the…
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