04Aug 2025 by Bob Cargill No Comments
Your Voice Is Your Brand: Use It

Your Voice Is Your Brand: Use It

Branding, Marketing, Public Speaking
Guest Post by Kashish Jain This is the second in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship. Your voice is more than just the words you say or write. It’s your personality, your values, your perspective — and it’s one of the most powerful tools you have in building your personal brand.Too often, we try to mimic others or chase trends instead of trusting what makes us unique. But real influence comes from authenticity. When you speak with…
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25Nov 2017 by Bob Cargill

Public Speaking and Social Media

Marketing, Public Speaking, Social Media
As someone who speaks often at industry conferences and events, I know that if those in my audience are looking down at their phones, tablets and laptops, they’re probably not ignoring my presentation. They’re likely sharing what they’re hearing on social media, which is exactly what I want them to be doing on my behalf. I want them to be amplifying my message to their own networks, extending the reach of what I’m saying to a much larger number of people. So...if you’re giving a presentation and your audience members are looking down at their electronic devices, not up at you, don’t be annoyed, be pleased. In this video, I talk about how important it is for public speakers to move away from the lectern, especially in the social media…
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24Sep 2017 by Bob Cargill

10 Ways Public Speakers Should Use Social Media

Business, Marketing, Public Speaking, Social Media
If you're giving a presentation and your audience members are looking down at their electronic devices, not up at you, don't be annoyed, be pleased. As someone who speaks often at industry conferences and events, after all, I know that if those in my audience are looking down at their phones, tablets and laptops, they're probably not ignoring my presentation. They're likely sharing what they're hearing on social media, which is exactly what I want them to be doing on my behalf. I want them to be amplifying my message to their own networks, extending the reach of what I’m saying to a much larger number of people. That’s what I would call the "socialization" of my presentation. And that’s what I would think every public speaker today would want…
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