Communications Archives

17Feb 2023 by Bob Cargill

Making It a Pleasure, Not a Pain, for Your Customers and Clients

Boston, Branding, Business, Communications, Customer Service

I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton. I've taken this route home, this train, the MBTA's Green Line, a lot, but never had I heard the driver of the train announcing the stops the way this particular driver was announcing them. She had a ridiculously awesome personality, a tone of voice that was making me feel like we were on a happy, celebratory tour of all the stops along the route of our luxury ride home, like those stops actually meant something to us as commuters about to call it a day. She wasn't reciting those stops in a listless, monotone voice like it was just another part of her job. Quite the contrary.…

28Aug 2021 by Bob Cargill

Authenticity on Social Media

Branding, Communications, Marketing, Social Media

Authenticity on social media is so very important. If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to keep it real. It's one thing to have great products and services to offer those on the receiving end of your marketing messages. It's another to have your audience trust you so much that they wouldn't think of buying from anyone else but you when it comes time to do business. Make it easy on yourself on social media. Just be yourself. P.S. Thanks to Pamela Bump for writing the ridiculously awesome post, "9 Social Media Trends Marketers Should Watch in 2021," on the HubSpot blog here that inspired this video message of mine. #SocialMedia #Marketing #Branding

01Aug 2021 by Bob Cargill

Jump on the Social Media Bandwagon Before It’s Too Late

Communications, Social Media

Don’t fall behind. Jump on the social media bandwagon. It’s already a popular and prevalent communication channel, but it “will be the primary communication channel by 2024” if you agree with a prediction Brooke B. Sellas recently made on her agency’s, B Squared Media, blog here. That’s a bold prediction, but I couldn’t agree more with what Brooke has to say about social media. LinkedIn, Twitter, Facebook, Instagram and the like are being used by more and more people from all walks of life for both personal and professional reasons. If I were you, I would make sure I knew social media inside and out before it’s too late.

23Jul 2021 by Bob Cargill

Marketing is Every Employee’s Job

Business, Communications, Marketing, Social Media

I’ve always believed that every employee is a marketer to some extent, especially when it comes to using social media on behalf of his or her employer. Employees need education and empowerment, of course, for which the company’s marketing team should be responsible. But once they’re properly trained, they can help amplify their employer’s messaging, helping to get the word out to an exponentially larger audience. This is collaboration. This is cooperation. This is a coordinated effort between every member of a team. This is any employee of any organization possibly making the difference between the success and failure of a campaign. Does your organization have this every-employee-is-a-marketer mindset? Do you contribute to, support or lead your company’s marketing efforts? P.S. Thanks to Norman Guadagno, CMO at Acoustic, by the…

07Jul 2021 by Bob Cargill

Five Quick Marketing Tips from My Podcast

Advertising, Branding, Business, Communications, Direct Marketing, Marketing, Public Relations, Social Media

#1 #2 #3 #4 #5

30Jun 2021 by Bob Cargill

PR and Corporate Communications with Maura FitzGerald

Boston, Business, Communications, Marketing, Public Relations

In this episode of Bob Cargill's Marketing Show, Episode 131, I talk to Maura FitzGerald, Co-Founder and Partner at V2 Communications, a Boston-based public relations and digital communications firm. During our conversation, we touch upon the challenges that businesses have faced during the pandemic, the importance of a solid internal communications program, hiring practices, employee empowerment and much more. About Maura FitzGerald Maura is one of Boston’s most seasoned public relations veterans. With decades of experience and not one, but two, high-growth PR agencies under her belt, Maura was the 2019 recipient of Boston PR Club’s John J. Molloy Crystal Bell Lifetime Achievement Award. Over her career, Maura successfully founded and grew one of the premier U.S. brands in strategic technology communications, FitzGerald Communications. Under Maura’s direction, the agency immediately…

29Dec 2020 by Bob Cargill

Put on a Show

Branding, Business, Communications, Content, Marketing

Chris Brogan is on to something. In an article he recently published on LinkedIn here, he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show. Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital brand if he does just a little of what he does for himself and others already. I concur with Chris completely. With the emergence of social media years ago, we said that every brand was a publisher. I say that they’re now broadcasters, too. Whether we’re talking about independent…

23Dec 2020 by Bob Cargill

Use Social Media to Build Trust

Branding, Communications, Social Media

Trust is more valuable than ever today. The more trust people have in you, the more likely they’ll be to support you. But trust isn’t just handed to you, it’s earned. You can’t earn trust hiding behind a logo, a tagline or even a bevy of quality products and services. Not in 2020, you can’t. You’ve got to put yourself out there, front and center. Your audience needs to see you and hear from you. They want you to listen to them and respond to them. They want you to put a face on your brand, a face that can be counted on to be available and authentic. Use social media to show that face. Use social media to be human. Use social media to earn trust.

26Oct 2020 by Bob Cargill

Social Media Usage During the Pandemic

Branding, Communications, Marketing, Social Media

A lot of things have changed during this pandemic, including what people expect from social media. Not only are they turning to social media more often lately, they’re looking for a shared experience with others there, a stronger sense of community. That’s something that was emphasized in an article I read recently written by Victor Snyder for business.com... https://www.business.com/.../social-media-patterns.../ I’m not surprised about the increase in social media usage. Almost everybody’s in quarantine in some way, shape or form. If not necessary for doing business, jumping onto LinkedIn, Twitter, Facebook, Instagram and the like is the next best thing to being there with our friends, family, colleagues and clients. The coronavirus crisis has accelerated the advancement and adoption of online communications technology. In both our professional and personal lives, we’re…