Branding Archives - Page 7 of 8

01Mar 2018 by Bob Cargill

Use Social Media Like Chloe Kim

Use social media like Chloe Kim. Chloe jumped, twisted, turned, somersaulted and flew her way to a gold medal recently on her snowboard in the women’s halfpipe competition at the PyeongChang 2018 Winter Olympic Games. But what caught my attention almost as much as her prowess on a snowboard was the fact that she used Twitter during the competition. Yup. Chloe somehow found time to tweet between runs about being “hangry” because she hadn’t finished her breakfast sandwich. Kudos to this snowboarding superstar not just for winning gold, but for showing the world the prevalence, pervasiveness and power of Twitter. Despite the triviality of her tweet, it’s still received over 10,000 RTs and 100,00 likes. Businesses and brands (personal or corporate), that use social media like Chloe are more likely…

12Sep 2017 by Bob Cargill

10 Boston Hotels Crushing It On Social Media

Boston, Branding, Business, Marketing, Social Media

It may be all the rage, but for a variety of reasons, not every business is cut out for social media. Some will never understand it. Others think it’s a waste of time and money. And finally, there are those who just aren’t the right fit for it. But most marketers would agree that while social media is not for everyone, it is ideal for those who want to engage with their customers and prospects, especially in real time. If that’s where your audience is, time spent on these relatively new online communication channels is more than well worth it. Where else can you put the word out to your constituency without feeling like you’re invading their space? Where else can you capture the attention of such a qualified audience…

26Aug 2017 by Bob Cargill

10 Boston Restaurants Crushing it on Twitter

Boston, Branding, Business, Marketing, Restaurants, Social Media

It’s one thing to be able to serve great food. It’s quite another to be able to show off those dishes in words and pictures on Twitter so well that your followers like your tweets almost as much as your eats. That’s the irony of marketing a restaurant in this day and age. As if it’s not enough to be considered one of the best places to go for a bite to eat in town. Now they have to have the popularity on social media to prove it. Okay. Maybe that’s a stretch, but the importance of displaying their menus everywhere people are congregating online today cannot be underestimated. More and more potential customers are stalking their every move not just on the grapevine, but on a bevy of newfangled…

20Jun 2017 by Bob Cargill

10 Ways Major League Baseball Teams Win on Social Media

Branding, Marketing, Social Media

There may still be a little chill in the air in some parts of the country, but spring has arrived and so has one of the biggest rites of this time of the year, the beginning of the Major League Baseball (MLB) season. And while MLB may be showing its age a little as the oldest of the four professional sports leagues in the United States and Canada, having been around since 1876 (the National League) and 1901 (the American League), respectively, it is still very popular. Tickets are sold by the millions. Broadcast rights are valued in the billions. And social media is helping the sport to offset the fact that younger people today are less inclined to follow it than the generations before them. Teams are using Twitter,…

30Apr 2017 by Bob Cargill

Five Ways President Trump Takes Advantage of Social Media

Branding, Marketing, Social Media

I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets. How a 70-year-old-man who just so happens to be the President of the United States uses Twitter more effectively than many businesses, brands and marketing professionals, I’ll never understand. It’s true, though. Not that he isn’t sometimes impulsive and insulting on social media, but the President is using these channels – mainly Twitter, but also Facebook, Instagram and Snapchat – the way they’re supposed to be used. Yup. If nothing else, President Trump has got it all going on when it comes to social media. He’s conveying his honest feelings, like them or not, directly to…

05Feb 2017 by Bob Cargill

Cats, Dogs, Brands and Social Media

Branding, Business, Marketing, Social Media

It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating each other before an audience of millions and frankly, I couldn’t wipe the smile off my face. I was looking at a Facebook Live video being broadcast on The Late Show with Stephen Colbert’s Facebook page that was showing the television broadcast of the event. However, in front of the screen was a large pen full of cute, little kittens divided by two separate carpets, one red and the other blue, with a box of kitty litter in the middle labelled, “Undecided.” I was literally laughing out loud. If you’re looking…

07Jan 2017 by Bob Cargill

Paying to Play on Social Media

Branding, Business, Marketing, Social Media

Rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mention all the skills and experience you’ll need to help ensure a positive outcome. Sorry to be the bearer of bad news, but there is no more gravy train when it comes to social media success. There is simply too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to afford to give you a free ride. Organic reach has declined precipitously. Algorithms rule. You’ve got to pay if you want to play – and win – on social media. Seriously, have you looked at the statistics lately? Unless you’re paying to promote them, you’re…

11Nov 2016 by Bob Cargill

3 Reasons Why Snapchat is Such a Big Social Media Hit

Branding, Marketing, Snapchat, Social Media

Don’t look now, but the last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Yup, Snapchat is about to go mainstream. Founded four years ago by three Stanford University students, this mobile photo and video messaging app earned a rather edgy, even controversial, reputation along the way to mass acceptance, but those days are gone. Snapchat has grown up. You heard me. Once associated almost exclusively with teenagers and risky behavior in front of the camera, Snapchat is now being used by businesses and brands as a cool, contemporary way to call attention to their existence in an increasingly crowded and competitive marketplace. The numbers alone are staggering. Over 150 million people use Snapchat…

09Oct 2016 by Bob Cargill

3 Things Marketers Can Learn from Lokai on Social Media

Branding, Marketing, Social Media

If you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that direction. By 2018, projections are that some 2.44 billion people will be using social media in one way, shape or form. That’ll be about one third of the world’s population. Yes, indeed, whether you’re talking about Facebook or Twitter, LinkedIn or Instagram, social media user sizes are huge. You? Not so much. You’re just one lone brand, personal or professional, in a vast sea of accounts, each and every one of which is trying desperately to stand out among a cacophony of content. With the half-life of a tweet less than a half hour and complex, ever-changing algorithms on most…