Breakthrough Fundraising Trends, Strategies and Tactics
In the January/February 2005 issue of FundRaising Success magazine, Tim Burgess' column ("Because It Matters") explores "The Fundraising Landscape, Circa 2005," pointing out that “the smartest fundraisers are paying attention to what promises to be next in breakthrough fundraising trends, strategies and tactics that will revolutionize the way funds are raised in the years ahead.”“So get on board if you want to ride the coming surge of fundraising effectiveness,” writes Burgess, co-founder of the Domain Group, providing readers with a handful of great recommendations, including but not limited to the following:Diversify Your Channels (“Acquiring new donors is like managing your stock portfolio: Diversification is crucial to minimizing risk and maximizing return on investment.”)Bond With New Donors (“The biggest mistake nonprofits make is failing to pay close attention to new donors…