Blog

19Nov 2024 by Bob Cargill No Comments
Does Your Business Have Its Own Selfie Station?

Does Your Business Have Its Own Selfie Station?

Advertising, Boston, Branding, Business, Marketing, Selfies, Social Media
You might call it a chair. Or a bench. In 2024, when it's right in front of a store, I would call it a selfie station. I would call it brilliant. I would call it an opportunity for this store, Rustic Marlin, to attract more prospective customers into their store and perhaps increase their sales. It's a great idea. Especially with all the stickers, in this case, emblazoned on it that say, #Boston. It's something a lot of different brands and businesses could take advantage of themselves. Think about it. This bench is located in a crowded tourist destination in Faneuil Hall Marketplace. Lots of people are walking by on a regular basis. They might want to sit down and relax. They might need to take a break for a…
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04Oct 2024 by Bob Cargill
Bob Cargill’s Marketing Road Show on November 8, 2024 (1-8 PM)

Bob Cargill’s Marketing Road Show on November 8, 2024 (1-8 PM)

Boston, Marketing, Social Media
Come one, come all. Come to Bob Cargill's Marketing Road Show, an exhilarating, enlightening half-day conference on the latest trends, techniques and technologies in marketing and social media for businesses of all shapes and sizes, hosted by renowned industry thought leader and subject matter expert, Bob Cargill, and featuring an all-star cast of successful experts and authorities in the field. From panel discussions to keynote presentations, there will be a huge handful of incredible speakers to listen to, but there will also be lots of time for some serious networking and just plain having fun. Education. Entertainment. Food. Drinks. Music. Pics. You'll get all of that and much more. You'll get to experience a conference like no other, the long-awaited sequel to Bob's first ridiculously awesome Marketing Road Show held…
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15Sep 2024 by Bob Cargill
What’s Your Personal Brand?

What’s Your Personal Brand?

Branding, Marketing, Social Media
Think of your favorite movie star, rockstar or superstar athlete. What comes to mind? What's your impression of them? That's their reputation. That's their personal brand. After all, your brand is not what YOU say it is, it's what OTHER people say it is. What do people say about YOUR personal brand? Well, to even be thinking of you, they have to be hearing from you and seeing you on a regular basis, either here on social media, or on TV, on a streaming service, on the radio, on stage, wherever. That's step one. That's implied. Then, of course, everything that comes to mind, everything they are thinking and saying about you is, ideally, positive, is, yes, ridiculously awesome. So, what comes to mind when people hear YOUR name? That's…
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13Aug 2024 by Bob Cargill
A Great Sign for Lyrik Back Bay in Boston

A Great Sign for Lyrik Back Bay in Boston

Advertising, Boston, Branding, Business, Marketing
I have no idea how many new commercial developments are built in Boston every year, and I hardly know the names of any of them, but I know quite a bit about this big, new office, hotel and retail development. Lyrik Back Bay. Sure, it's situated on Massachusetts Avenue between Boylston and Newbury Streets over the Mass Pike in the Back Bay neighborhood, so it's hard to ignore. But it's some of the street-level signage that really caught my eye, not necessarily the unique location punctuated by two tall buildings that will house a citizenM hotel, the LEGO Group's new US headquarters and CarGurus. Seeing a line - er, a lyric, I should say - from the Led Zeppelin classic, Stairway to Heaven, especially caught my attention, admittedly because I'm…
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07Aug 2024 by Bob Cargill
Nike’s Great, New Ad, “Winning Isn’t for Everyone”

Nike’s Great, New Ad, “Winning Isn’t for Everyone”

Advertising, Branding, Marketing
Am I a bad person? That's the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, "Winning Isn't for Everyone." Am I a bad person? In this ad, he's asking that question on behalf of a team of superstar athletes, incredible, iconic personal brands in the world of sports like LeBron James, Serena Williams and others. This is a great ad because of its storytelling and filmmaking, because it is both inspirational and motivational. This ad is an example, if you ask me, of advertising without advertising, of commanding your attention before you even realize it's all about Nike, not the athletes. "Winning Isn't for Everyone," of course, but it is for those who are willing and able to make that commitment to excellence. And…
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22Jul 2024 by Bob Cargill
Noah Kahan at Fenway Park: Epic Show, Epic Livestream

Noah Kahan at Fenway Park: Epic Show, Epic Livestream

Boston, Music
What's the next best thing to actually being there, seeing Noah Kahan live in concert? Watching his show live via the TourGigs livestream. Seriously. For less than $20, I joined the 38,000 or so fans who were lucky enough to see Noah Kahan live in concert at Fenway Park in Boston last Thursday night from the comfort and convenience of my own home. From beginning to end, I felt like I had a front row seat for this incredibly gifted folk-pop singer/songwriter's ridiculously awesome performance, enjoying every magical moment of the concert as though I were there myself. Noah is an amazing artist who I've been listening to religiously now for about a year. You might know his music from his big hits, "Stick Season" and "Dial Drunk," but he…
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03Jul 2024 by Bob Cargill
You Are A Rock Star

You Are A Rock Star

Boston, Branding, Inspiration, Marketing, Motivation
Students and colleagues, family and friends, neighbors and even complete strangers, everyone should know what it feels like to be a rock star, and that includes you. To feel like a rock star is to feel that you are invincible. It is to understand what it must mean to have all the fame and glory in the world. It is to do everything you do with a lot more confidence and determination and a lot less fear and trepidation. It is to imagine people looking up to you and cheering for you, shouting out your name at the top of their lungs. That's why I tell anyone within earshot that they are a rock star. I want them to be smiling. I want them to be happy. I want them…
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17May 2024 by Bob Cargill
Don’t Get Lost in the Social Media Shuffle

Don’t Get Lost in the Social Media Shuffle

Branding, Content, Marketing, Social Media
On social media, you want to achieve a high degree of quality with the content you share there. That should go without saying. But without sharing a relatively large quantity of content on a regular basis, the quality of it won't matter much because it will likely be getting lost in the shuffle, the social media shuffle. Yup, unfortunately, algorithms on social media almost always guarantee - unless you're paying to promote it - that your content will only be seen by a small percentage of your audience. So the more content you share, the better - as long as that content is quality content that is relevant to your audience and timely. The more of that content you share, the better your chances of being noticed by others. Whether…
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