Blog

Thursday, February 19, 2004 -- I realized today just how entrepreneurial an environment it is here at Yellowfin, which is a reflection of -- and credit to -- my boss, David, who is the president and CEO of this agency. His open-mindedness and seemingly boundless vision go a long way toward reaffirming my decision to join forces with him and his crew. On at least a half-dozen occasions today, I found myself engaged in conversation with him over new ideas for taking Yellowfin and our clients to the next highest level. It is mutually advantageous to have such a direct and immediate pipeline. In him, I have a kindred spirit, an alter ego, someone whose passion for business is exceeded only by his commitment to his wife and children. In…

Tuesday, February 17, 2004 -- Today was my first day on the job as Senior Creative Director of Yellowfin Direct Marketing. And it couldn’t have gone better. It really was, like the U2 song that I woke up to in the morning, a beautiful day. Of course, the fact that I'm working in an agency that is smaller than the department I managed at my last job will be an adjustment for me. But that one difference promises to be offset by the many similarities between Yellowfin and everywhere else I have worked. I see this as my opportunity to put it all together, to take the best of the rest and help build the prototypical work place. Our relatively small size will allow me to focus on championing client…