How I Was Surprised and Delighted by Pretzel Crisps on Twitter

Advertising, Branding, Business, Marketing, Social Media, Sudbury
Anyone in marketing knows what it means to surprise and delight your customers and prospects. It means to reach out to members of your target audience in an unexpected manner, providing them with a positive brand experience out of the blue that leaves them with a favorable impression of your products and services. It’s a proven, age-old strategy that every brand and business should leverage once in a while, one that I was on the receiving end of recently, compliments of Pretzel Crisps. That's right, several weeks ago – November 11, to be exact – I received an unsolicited tweet from Pretzel Crisps complimenting me on my Twitter bio and offering to send me a free gift pack. I didn’t know what I had done to deserve such a treat,…
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Four Questions for Ashley Hin about Social Media

Business, Facebook, Marketing, Social Media, Sudbury, Twitter
[caption id="attachment_4626" align="alignright" width="300"] Ashley Hin[/caption] As co-founder and co-host of the Sudbury Social Tweetup, a networking group for those interested in learning more about social media and marketing, I've had the opportunity to meet some very smart people, many of whom have become mentors, sounding boards and really good friends. Ashley Hin is one of them. Blessed with an incredibly upbeat personality, Ashley is someone I've looked up to her for her creative thinking, open mindedness, high energy and free spirit since the first time I met her. She's quite the trooper, too, as she travels all the way from Manchester, New Hampshire to join our group in Sudbury to talk shop and have fun. Thanks, Ashley, for being such a valuable contributor to the Sudbury Social Tweetup and…
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WAAF’s Greg Hill Talks about His New Restaurant in Sudbury, Twitter and More

Business, Marketing, Restaurants, Social Media, Sudbury, Twitter
I was excited to hear recently that a new restaurant was coming to Sudbury, the town where I live. And given that it was going to be located in Sudbury Town Square, a new complex of shops and business offices that everyone around here has been talking about, I was particularly curious. But I honestly didn’t give this news much thought until I noticed this restaurant happened to be following me on Twitter. How cool was that? What really got my attention, though, was when I got a tweet from this restaurant thanking me for following them and making a reference to my plans to run the Boston Marathon, which they only could have known by doing a little research on me. Of course, I was flattered. Everyone likes to…
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