Like An Animal Foraging for Food
Monday, March 29, 2004 – You look up at the clock and realize you’ll be lucky to get home in time to see the last few minutes of The O’Reilly Factor. It’s been another long day at the office. But you’re not exhausted, you’re exhilarated and enthused, because you’re feeling good about the work and you know that everything that’s worth anything is never a walk in the park. We’re not talking about brain surgery, of course, but we are talking about quality and excellence and other such superlatives you want associated with your brand. So after you hit the wall with your writing, you switch gears for a while and read articles on everything from Hispanic marketing to direct mail design to the etymology of tuna. And you’re still…