Copywriting Archives - Bob Cargill

17Jul 2022 by Bob Cargill

Making My Book with Maria Antonia Silva and Morgan Hume

Blogging, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media

In this episode of my podcast, Bob Cargill's Marketing Show, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. Maria was the designer of the book and Morgan the editor. Both of them are recent graduates of Suffolk University in Boston, where I am an adjunct professor. I can't thank them enough for their skills, talent and support. To purchase your own copy of my new book via Amazon, click here.

17Jun 2022 by Bob Cargill

My New Book is Available NOW on Amazon

Advertising, Branding, Business, Copywriting, Direct Marketing, Marketing, Social Media

My new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, is available NOW in the Amazon Kindle Store here. It is a story for young professionals with bright futures in front of them and senior executives who have been there, done that. It may be my story, but it could be your story, too. See for yourself. Read it today.

19May 2022 by Bob Cargill

Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media

Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media

Adjunct professor, marketing consultant, social media specialist and copywriter, Bob Cargill, has written and published a new book called Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media. Based on his career in the marketing industry since 1983, this book, according to the author, is about marketing, advertising and social media, but also business in general. Cargill offers advice to readers on how to pivot in the face of a big obstacle, how to bounce back from defeat and how to succeed against the odds. “It is a story of climbing the corporate ladder only to fall. It is a story about ambition, determination, success and failure. It is a story for young professionals with bright futures ahead of them and senior-level…

18Apr 2018 by Bob Cargill

What Can I Do for You?

Business, Copywriting, Direct Marketing, Marketing, Social Media

I'm a traditional marketer. I'm a digital marketer. I'm a content marketer. I'm a social media marketer. I can provide you with strategies and workflows. I can help you manage people and projects. I can provide you with copy. I can provide you with content. Yup. I've been writing in this field for a long time…since 1983. I've written everything from direct mail to email, print ads to banner ads…AND then there's social media. In 2004, I started my blog, "A New Marketing Commentator," and I haven't looked back. Yup. I've done a ton of social media! Frankly, I consider myself an ultra-modern, hybrid marketer who can help you out in a variety of ways, both B2B and B2C, agency and client side. What can I do for you? A…

26Dec 2012 by Bob Cargill

Do You Guarantee Your Performance on the Job?

Business, Copywriting, Direct Marketing, Marketing, Social Media

What’s not to like about a guarantee? Anyone in marketing knows how good a guarantee can be for business. A strong guarantee goes a long way toward removing any skepticism among your constituency and helps convert leads to sales. From a consumer's point of view, it’s reassuring to know that a company believes so highly in its products and services that it’s willing to stand behind them, even if it means having to dole out a refund to anyone who claims dissatisfaction. A guarantee not only shows confidence in what you have to offer, it’s a powerful demonstration of good faith, a great way of telling those on the other side of the table that there's no way you'll be happy unless they're more than happy with their purchase. Do…

26Oct 2012 by Bob Cargill

Presentation: 10 Ways to Succeed as a Copywriter

Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Marketing, Social Media

10 Ways to Succeed as a Copywriter from Bob Cargill My first job out of graduate school many years ago was as a copywriter for RCA Direct Marketing in New York City. And the rest, as they say, has been history. Since that first gig writing about popular records (yes, vinyl) and tapes (cassettes and eight-tracks, to be specific), I've written about an incalculable number of other products and services, from business cards to books, healthcare to software, magazines to music, travel to tuxedos and more. I've also written direct response fundraising copy for dozens of charitable organizations -- which, by the way, has been some of the most satisfying work I've done over the course of my career so far. I may have worked for a number of different companies, developed new…

22Apr 2012 by Bob Cargill

My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media, Twitter, YouTube

If you're a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most mileage out of your original work. Frankly, I’m always thinking of new ways to leverage and repurpose my efforts. So as I was writing the posts in my “10 Ways to Succeed as a Copywriter" series, I’ll admit that I was thinking all along that they might lend themselves quite well to video. After all, I had already turned a number of blog posts into short clips that I had uploaded to YouTube, each of which featured me talking straight into the camera from a variety of different locations. I envisioned this series to be no different. What…

02Jun 2011 by Bob Cargill

The 10 Qualities of the Professional Freelancer

Advertising, Copywriting, Direct Marketing, Marketing

For about seven years in the 1990s, I was self-employed, doing my thing as a freelance copywriter and creative director for my own small business, Cargill Creative. It was the time of my career, a period of exhilaration and entrepreneurship I'll never forget. As challenging as it was to have to fend for myself, it felt good to know that almost everything I achieved was dependent on my own abilities and actions, not necessarily on any outside factors. I was working on a high wire without a safety net and I liked it. As I wrote here on this blog back on June 1, 2004, about this experience... Cargill Creative was a “virtual” agency with unlimited potential but resources that were only so deep. Schooled as a creative, I recast myself out…

26Dec 2010 by Bob Cargill

My 218th Blog Post

Blogging, Copywriting, Direct Marketing, Facebook, Fundraising, LinkedIn, Marketing, Public Relations, Social Media, Twitter

Since my first post on February 17, 2004, I've written more than 91,000 words on A New Marketing Commentator, but these are going to be some of my last words here for a while. Yes, it's time to give this blog a rest -- again. I'm sure I'll be back soon, but I've decided it's time for another break from the blogosphere, similar to the one I took earlier in this blog's lifespan. In the meantime, please don't hesitate to check out my archives, especially the 2,700-word "10 Ways to Succeed in Social Media" and the 2,800-word "10 Ways to Succeed as a Copywriter," two long series of blog posts I've bundled together and published as long, standalone articles. Other relatively recent posts I've written that I'd like to single out include "The Importance of Character in Social Media," "50…