Bob Cargill, Author at Bob Cargill

11Feb 2018 by Bob Cargill

Shouting It Out Loud on Social Media

Shout it out loud. That’s what your customers, connections, clients and constituents are doing on social media. They’re amplifying what you have to say about your business to their own personal networks, exponentially increasing the reach of your marketing messages. Are you taking advantage of this opportunity? Are you providing your audience with enough quality content to share on a regular basis? Are you capitalizing on the fact that your fans, followers and friends can help you get the word out about your products and services in today’s day and age? Like it or not, online communities are talking about you. Give them something to rave about. Give them something to share. Give them something to shout from the rooftops that will call more positive attention to your personal or…

28Jan 2018 by Bob Cargill

Use Social Media as an Ice-Breaker

Marketing, Social Media

Back in 1990 or so, I joined Toastmasters. Toastmasters is a public speaking group, and one of the first speeches you give in Toastmasters is called the ice-breaker. The ice-breaker's point is to allow people to get to know you. You share a lot about who you are as a person...your interests, your hobbies, your lifestyle, your personality, your family, your work. You share as much as you're comfortable sharing with the others. The idea is to connect with the audience. The idea is to let them get to know you. The idea is to make future speeches a lot more comfortable for both you and the audience because you've now been connected. Think of social media - brands, personal brands and corporate brands - as your ice-breaker. You should…

06Jan 2018 by Bob Cargill

12 Boston-Area Marketing Pros to Follow on Twitter, Part I

Boston, Business, Marketing, Social Media, Twitter

There are roughly 330 million monthly active users of Twitter, and who knows how many of them work or live in and around Boston. I’ve identified a dozen of those users who not only fall into the latter category, though, but who also happen to have proven themselves to be ridiculously accomplished marketing professionals. If you’re not following these rock stars of marketing, advertising, PR and social media yet, get after it now. Here is a little information about each of them, including their respective Twitter handles and an aggregated stream of their latest tweets from a public list I’ve added them to on Twitter. You can follow them individually by clicking on their handles below and subscribe to my list, which includes all 12 of them, here. 1. Beth…

29Dec 2017 by Bob Cargill

The 90-9-1 Rule and Social Media

Business, Marketing, Social Media

Very few people on LinkedIn, Twitter, Facebook, Instagram and the like are going to create original content and share it with others on a regular basis. The same goes for wherever you work. A small percentage of employees are going to write blog posts, record videos and use social media on behalf of his or her employer. That’s the 1% of the 90-9-1 rule. That’s the 1% that any organization should identify, recognize, reward and look up to for thought leadership, branding, marketing and PR.

25Dec 2017 by Bob Cargill

Video Rocks

Branding, Business, Marketing

People are asking me all the time now about my videos. They're seeing my videos on social media and wondering how I do them. My answer is always the same... Recording my videos is easy. Most of them I shoot by myself with just my mobile phone and a selfie stick. Sometimes my wife, Barbara, helps me shoot them. Nothing fancy. Very low-budget. But well-thought-out. Shooting videos like I do is something I think everyone in marketing, advertising, PR and social media should be doing today. Video rocks. It’s emotional. It’s easy. It’s effective. Video helps you deepen the relationships you have with your connections, constituents, clients and customers.

14Dec 2017 by Bob Cargill

Main Street and Social Media

Marketing, Social Media

What does social media have to do with Main Street? A lot more than you may imagine. Businesses and brands need to set up shop on social media the same way they have to have brick-and-mortar storefronts on Main Street. Do you have a presence on social media? Can your customers, prospects, constituents and contacts find you on Instagram, Facebook, Twitter and other online communication channels? In this day and age, social media and Main Street are almost one and the same.

06Dec 2017 by Bob Cargill

Seth Godin’s Book, Purple Cow

Business, Marketing

How many of Seth Godin's books have YOU read? I've read a ton of his books, but my favorite one is Purple Cow. I think it should be required reading for anyone in business, especially for those of us who work in the advertising and marketing fields. As Seth himself says on the inside front cover of the book, "You're either remarkable or invisible. Make your choice." Have you read this book? Are you remarkable? Or are you invisible? Are you a purple cow? Watch. Listen. NOW.

25Nov 2017 by Bob Cargill

Public Speaking and Social Media

Marketing, Public Speaking, Social Media

As someone who speaks often at industry conferences and events, I know that if those in my audience are looking down at their phones, tablets and laptops, they’re probably not ignoring my presentation. They’re likely sharing what they’re hearing on social media, which is exactly what I want them to be doing on my behalf. I want them to be amplifying my message to their own networks, extending the reach of what I’m saying to a much larger number of people. So...if you’re giving a presentation and your audience members are looking down at their electronic devices, not up at you, don’t be annoyed, be pleased. In this video, I talk about how important it is for public speakers to move away from the lectern, especially in the social media…

10Nov 2017 by Bob Cargill

Robert Solomon’s Book, The Art of Client Service

Advertising, Business

Are you a good listener? Do you listen more than you talk? Do you give those on the other side of the table the attention they deserve? It is so important to listen to others in both our professional and personal lives. People will think more favorably of you if you give them the floor. They will appreciate your interest in what they have to say. "Listening is more important than talking." That's just one of "54 things every advertising and marketing professional should know" according to Robert Solomon's book, The Art of Client Service. Watch. And, yes, listen...

Author: Bob Cargill