Esprit de Corps
Wednesday, March 10, 2004 – Included among the list of stops in my career was a brief stint at a dot-com, where it was all about the Web, all the time. We were a so-called “pure play,” an organization whose business model is grounded solely in the online world. Well, you know the rest of the story (e.g., the company went belly-up). But while our obituary was only in the draft stages I was like a sponge to water, soaking up all I possibly could about how to use the Web to build relationships and spur interactivity. That was then. Now I’m looking at an opportunity to use those lessons learned at the dot-com to help us here at Yellowfin garner some attention in the marketplace. A Fine Kettle of…