10 Ways to Succeed in Social Media, Part Four
4. Stand for your brand. As much as you need to be yourself in social media, it’s even more important to be a positive, well-suited reflection of the organization you represent. So before you blog, tweet or record that YouTube video, take pause and ask yourself if you're actually capable of embodying the very best characteristics associated with your brand. Even if you’re your own boss, you may find it more than just a little challenging to come across as a trustworthy, authoritative and engaging spokesperson. The truth is that some of the most successful social media practitioners are those with extraordinarily good people skills. They’re evangelists, diplomats and envoys, folks who live and breathe the topics and issues bandied about among their respective business circles. Their strong sense of corporate identity is eclipsed only by their personal character and integrity. In the best interests of their constituents…