Marketing Archives - Bob Cargill

27Aug 2025 by Bob Cargill No Comments

Storytelling is Strategy: Make it Personal

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I’m quite literally taking over Bob's blog, as this is the fifth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ Kash If you ask most marketers about strategy, they’ll pull out a deck with bullet points and KPIs. But I’ve learned something different: sometimes, the story is the strategy. Where I’ve implemented this the most is on my…

19Aug 2025 by Bob Cargill No Comments

Why Consistency Beats Perfection (Every Time)

Branding, Content, Education, Marketing, Social Media

Guest Post by Kashish Jain I guess this is what you would call a blog takeover. Yes, I'm quite literally taking over, as this is the fourth in a collaborative series between me, Kashish Jain, and Professor Bob Cargill, born from a summer 2025 partnership. As a recent Marketing graduate from Northeastern University, I’ve been working alongside Professor Bob to help grow his online presence across his blog, Substack, Instagram, and YouTube — and in the process, I’ve been learning priceless lessons about personal branding, storytelling, and human connection. ~ KashWhen I first started sharing online, I had a long list of reasons to “wait”:● I need better lighting.● I should get a nicer camera.● My caption needs more polish.● I’m not an expert yet. And here’s the problem —…

04Aug 2025 by Bob Cargill No Comments

Your Voice Is Your Brand: Use It

Branding, Marketing, Public Speaking

Guest Post by Kashish Jain This is the second in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship. Your voice is more than just the words you say or write. It’s your personality, your values, your perspective — and it’s one of the most powerful tools you have in building your personal brand.Too often, we try to mimic others or chase trends instead of trusting what makes us unique. But real influence comes from authenticity. When you speak with…

30Jul 2025 by Bob Cargill No Comments

The Power of Documenting: Why You Should Start Now

Marketing, Social Media

Guest Post by Kashish Jain Introducing the first in a series of articles born from a collaborative partnership established during the summer of 2025. Kashish Jain, a recent Marketing graduate from Northeastern University, is working alongside Professor Bob—contributing valuable insights and helping him grow his online presence across his blog, Substack, Instagram, and YouTube, while also learning extensively from his expertise and gaining hands-on experience under his mentorship. In today’s fast-paced world, documenting your journey is more powerful than ever. Whether you’re building a personal brand, growing a business, or just trying to make sense of your life, sharing your story in real-time helps you connect, learn, and inspire. Documenting isn’t just about showing the highlights or the polished moments. It’s about being real — the wins, the struggles, the…

27Jun 2025 by Bob Cargill

Episode 200 of Bob Cargill’s Marketing Show (Podcast) – Teaching, AI, Social Media and Rockstars

Marketing, Podcast, Social Media

In this 200th episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and podcasting, emphasizing the importance of social media, personal branding and storytelling. He shares insights on building trust, embracing technology like AI, and the significance of human qualities in a digital world. Bob also discusses his experiences with running marathons, the joy of teaching and the empowering mindset of feeling like a rock star. Takeaways This is the 200th episode of Bob Cargill's marketing show. Social media is an extension of our lives. Everyone can be a publisher. A personal story isn't just about where you've been. Everybody is a personal brand. You never know how far you can go until you try. I love, love, love teaching. You need to partner with AI.…

04May 2025 by Bob Cargill

A Winning Experiential Marketing Activation from Bank of America

Boston, Boston Marathon, Branding, Marketing

From a brand strategy standpoint, ‪Bank of America‬ executed a textbook example of experiential marketing at the Boston Marathon Expo at the Hynes Convention Center in Boston recently. Their activation was bold, immersive and deeply aligned with the values of the marathon community. They transformed their space into more than a booth. It was a compelling, irresistible storytelling platform. A big, long 26.2-mile carpet map visually represented the historic journey from Hopkinton to Boston. Custom signage invited audience participation. Personal messages and nonprofit spotlights reinforced emotional connection. And the bank's shout-outs to a multitude of local charity running teams underscored a commitment to inclusivity and purpose-driven branding. As someone running my 20th Boston Marathon - my 17th for charity and 11th for Christopher's Haven - I see firsthand how campaigns…

01Apr 2025 by Bob Cargill

Episode 196 of Bob Cargill’s Marketing Show (Podcast) – Conversational Marketing, Podcasting and More with Casey Cheshire

Boston, Marketing, Podcast, Social Media

In a recent episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces "branded podcasts for B2B companies that create authentic conversations that generate irresistible content." Casey and I have a ridiculously awesome conversation in the Fisher College (Boston) podcast studio (thanks to college student and podcast producer, Ryan Sheehan) about everything from marketing automation to the importance of in-person, face-to-face conversations with your clients and prospects, from climbing mountains to running marathons and much more.

01Mar 2025 by Bob Cargill

Social Media is a Team Sport

Branding, Marketing, Social Media

Brands, businesses, professionals, people - listen up! 📣 If you're only relying on your official company accounts to carry the weight of your social media presence, you're missing out on a MASSIVE opportunity. The real magic happens when your team - your employees, your colleagues, etc. - is engaged and empowered to share content on your behalf. That's employee advocacy. That's a game-changer. Need a great example? Look at Lately and their ridiculously awesome CEO, Kate Bradley Chernis! Kate's entire team shows up, engages, supports, and amplifies their brand positively and persistently. And guess what? It WORKS. ⭐ More visibility. ⭐ More engagement. ⭐ More credibility. ⭐ More fun. I’ve worked with many clients over the years, from major brands to personal brands, and this is something I have always…

02Feb 2025 by Bob Cargill

The World Revolves Around You – Yes, You!

Advertising, Branding, Inspiration, Marketing, Motivation

I couldn't help but be incredibly intrigued by an ad on TV I saw recently that boldly declared, "The world revolves around you." This ad caught my undivided attention because, growing up, when I was just a kid, I heard something very different: "The world doesn’t revolve around you." Those words that I heard when I was knee high to a grasshopper left a mark - they made me feel small, unimportant, insignificant and disconnected. But these words? This ad? It offers something powerful - a message that speaks to the heart. It reminds us that feeling valued can change everything in our lives. In marketing, in advertising, on social media, in life itself, the greatest gift you can give someone is the belief that they really matter, that they’re…

Category: Marketing