If I Were a Business or Brand with the Budget…

If I Were a Business or Brand with the Budget…

Branding, Business, Content, Marketing, Social Media
If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf. They would cover everything that's going on behind the scenes, sharing content day in and day out with our audience of fans, followers and friends. The content they create and share would be educational, informative, insightful, supportive, inspirational, entertaining even. They would be conspicuous in their presence, responsive and engaging, friendly and dependable. They would interact with those on the receiving end of our messages and learn from them. We would be a better and more successful company in the long run because of this commitment to #SocialMedia.
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Put on a Show

Branding, Business, Communications, Content, Marketing
Chris Brogan is on to something. In an article he recently published on LinkedIn here, he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show. Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital brand if he does just a little of what he does for himself and others already. I concur with Chris completely. With the emergence of social media years ago, we said that every brand was a publisher. I say that they’re now broadcasters, too. Whether we’re talking about independent…
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Ephemeral Content on Social Media

Ephemeral Content on Social Media

Branding, Content, Marketing, Social Media
Ephemeral content. Now you see it, now you don’t. It’s around for only so long. It comes and it goes. Instagram Stories. LinkedIn Stories. Twitter Fleets. All examples of ephemeral content. All great ways to put yourself in front of your audience on social media. Ephemeral content is lightweight and informal, easy to both produce and consume. Ephemeral content appears at the top of your followers’ feeds, so the odds are that your audience will see it. And because they know it is going to be there for only so long, they feel a sense of urgency to check it out before it disappears. There are many reasons why ephemeral content is so popular right now on social media. There are many reasons why you should be incorporating it into…
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Ephemeral Content

Content, Marketing, Social Media
Do you have a fear of missing out? Lots of people do. Otherwise known as FOMO, a fear of missing out is when you are afraid that something is not going to be available when the time comes for you to experience it. Ephemeral content preys on that fear. Ephemeral content – the focus of attention on Facebook Stories, Instagram Stories and Snapchat – is content that disappears after being available for consumption for only a short period of time. Like the limited-time offer used by traditional direct marketers for years, ephemeral content creates a sense of urgency among its audience which leads to greater interest, desire and engagement. Because it comes and goes so quickly, people tend to react more quickly to it when they see it, not wanting…
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